8 Awesome Tips For Entrepreneurs to Keep You Movin’ This Week!

 

For most of us in business, entrepreneurship could be defined like this:  “I don’t have a 9-5. I have a when I open my eyes to when I close my eyes”…

Or like this…

“I am the maker of my products & services, the marketer, the accountant, the head of HR, the tax guy and the lunch lady!”

Running your own business ain’t for the faint hearted, that’s for sure. It takes graft, determination, business smarts, stubbornness and definitely a little madness!

There are, however, some awesome pearls of wisdom that have been passed down by the entrepreneurial greats along the way. And taking heed of those pearly words, could just make that path a little less crazy and complicated!

Here are some words from the greats to keep us motivated this week…..Gather round entrepreneurs!

Steve Jobs: “Have the courage to follow your heart and intuition. They somehow know what you truly want to become”

Richard Branson: “If someone offers you a great opportunity and you’re not sure you can do it, say yes – then learn how to do it later”

James Dyson: “While Developing my vacuum, I went through 5126 failed prototypes and my life’s savings over 15 years. But the 5127th prototype worked, and the Dyson brand became the best-selling bagless vacuum brand in the United States”

Henry Ford: “When everything seems to be going against you, remember that the airplane takes off against the wind, not with it.”

Timothy Ferriss: “Focus on being productive, instead of busy”

Yoda: “Do or do not. There is no try!” …(Yes, yes, we know Yoda is technically not an entrepreneur but he is one of the greats, so he had to make an appearance in our opinion!)

Mark Zuckerberg: “If you just work on stuff that you like and you’re passionate about, you don’t have to have a master plan with how things will play out.”

Bill Gates: “The first rule of any technology applied in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency”

 

Well, we feel inspired – we hope you do too!

google-adwordsAnd we also wanted to add our own note on the great Bill Gate’s words on automation. You see, at Graphedia, getting our clients more online leads and sales is our business and let’s just say that business is gooooood! 😉

We believe that if you are following the sage advice above and you are working on something you are passionate about, you have a great product or service and an efficient business, then automation of your business is a step that can take your business to the next level and beyond.

What do we mean by automation? Well, its simple really, we mean driving warm/interested leads to your website and turning those leads into sales for your business through the use of online sales funnels, SEO, paid traffic and more.

…Essentially making sales while you sleep!!

If you would like to chat to us about automating your business and making more sales online while you sleep (!) then, why not give us a shout today.

P.S. We have a great summer offer running right now – sign up to 6 months of Google Adwords with us and receive a FREE €90 google adwords voucher! (We’re nice like that!!) Grab ‘em while they last.

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caroline-hurley-joins-graphedia

Time for another fanfare, drumroll and more party poppers!

We’re delighted to announce we are now bringing a whole new level of service to our super-fabulous customers. An AWESOME, full service, all the bells and whistles marketing service!

And to deliver this service, we welcome to the team our superlative new Market Manager – Caroline Hurley!

Phew! It’s been a big week! New Website Launch and now a BRAND NEW MARKETING SERVICE!

With the introduction of this new ‘sh*t-hot’ marketing service we will now, not only design amazing, superlative websites, apps, video and graphics, but we can also help you get your message out to all of your customers in a creative, fun, quirky and memorable way.

We do this through the magic of Social Media, Blogging, TV, Radio, Print, Graphics, Websites, Apps, Video….…..you get the idea! Whatever you need, it’s now all under one roof!

We can even arrange full brand consultation to help you figure out exactly what you want your brand to say about you and how you want to design the look and feel of ALL of your communications with your customers.

  • Need Creative Content? That’s Us!
  • Need Digital Marketing? Thats Us!
  • Need an ad campaign? That’s Us Too!
  • Need a whole new re-brand? Yup, you guessed it..we be those people!
  • We’re upping our game big style!

To offer this service, we’ve brought a new team member into the fold.  Check out the new marketing tab above

caroline_hurley-marketing-managerIntroducing Caroline Hurley – our new Marketing Manager.

Caroline has over 15 years experience in the marketing game and has worked with some of the world’s coolest, funkiest brands like Formula 1, Grey Goose Vodka and The Tamworth Country Music Festival. She has also worked one on one with Irish SMEs to help them build their brands and create quirky, creative and compelling ad campaigns for TV, Radio, Print and Online. She’s also a bit of a whizz with social media, blogging and content writing too! BOOM, marketing problems solving themselves all over the place!

So, for all your marketing, creative and design needs..who you gonna call????

graphedia-we-did-it

You might have noticed we have launched a ‘little project’ we have been working on for almost 10 YEARS!!

OUR BRAND NEW SUPER FUNKY, COMPLETELY OVERHAULED WEBSITE IS FINALLY LIVE!

Ta-da! Fan-fare! Trumpets! Drum Roll! Dancing Boys ….Ok, maybe not that last piece!

We are so excited to launch our new look Graphedia.com website that has been in the making for almost 10 years.

Phew, that was a lot of work and a long time coming!

The team here at Graphedia have been flat out working on a crazy amount of funky new websites for our clients that we barely had time to create our own super cool new site (See? We look after you first!)

Graphedia.com is a state of the art, mobile responsive site that we custom built, from scratch, to meet our own very specific company needs. Yep, we are just that good 😉

Super Awesome Website Design & Merketing Ireland

Our Creative-Juicy Bits!

We wanted to be able to showcase the very best of our work, our coolest designs, our most awesome apps and in general we wanted you to see all of our creative-juicy bits! (We even thought about making it glow in the dark!)

It was also important to us that we could give you heaps more great info about our services, provide a place for support and help for our clients and allow our clients to pay for our services right there on our website. Haaandy!

The site was custom designed , from scratch, with a whole new look, new branding and a heap of techy stuff that our incredible team of super-nerds worked on diligently until it was just right.

In fact, excuse us while we nerd out for a second;

The Techy Stuff

Graphedia.com is;

  • Fully responsive site, built on top of Twitter Bootstrap.
  • Custom developed AJAX portfolio section & portfolio sliders.
  • Custom developed share feature.
  • Custom social media feeds.
  • Parallax scrolling effects.
  • Uses the latest JavaScript and CSS3 techniques.
  • We used only minimal off the shelf plugins which increases the security of our site, as well as increase load times.
  • We use the latest caching techniques, gZIP compression and minification of our code to serve our site as fast as possible.
  • SEO optimised.
  • We use the latest SDK’s from Google+, Facebook & Twitter to analyse social interaction with the new website.
  • Full use of the latest techniques to get the most out of Google Bot such as “Schema” tags and “rel” tags on links.

 

Ah, that felt good!

Ok, time for the sentimental bit:

Its aliveI (Niall) want to extend a HUMUNGOUS thank you to my awesome team who drove this project and put up with all of my often picky, perfectionist requests! Sarah, Brendan, Corey, – you guys are legends (Hi Bobby, thank you too). And a huge thanks to my kids too for badgering me every morning for the last year – “Dad, Dad, is it done yet?”

And of course, a big shout out, to our fabulous clients. Without you, we wouldn’t be able to do what we love and nerd out on design on a daily basis!

Why not take some time to have a good mooch around the site and get to know us?

Enjoy!

analytics

(The Interwebs Just Got Safer!!)

You know when you browse a website, you surf the net, you buy something online or just generally interact with websites? Well, have you ever wondered what happens to your personal data? Or how is it that marketers always know exactly which products you have been looking at and which ads to send your way?

Well, that is all done through … The Magic of Google Analytics.

Google Analytics is a Google product that essentially allows businesses to look at your interaction with their website and to check out how much time visitors spent on their sites, which pages they looked at, which products they browsed before eventually whipping out that credit card and making a purchase!

In the past, the communications between those businesses’ websites and Google Analytics was not always secure. Sites using HTTPS did benefit from secure (encrypted) communication between their website and Google Analytics, but those sites using HTTP did not and so personal data was not always secure.

Big Changes

However, that all changed last Wednesday when Google announced that they will now be securing all traffic communication of websites using Google Analytics, whether the website is HTTPS or not.

Google announced that “…with the increase in privacy related concerns we have made the decision to secure all communication to and from Google Analytics, protecting our clients, our client’s end users, and the broader internet”

So, What Does This Mean For You?

Well, for you, the end user (i.e. when you are browsing a website yourself) you can breath easy knowing that the data that is collected when you browse or interact with any website, either HTTP or HTTPS, is now encrypted and much more secure.

Essentially the inteweb is safer!

What Does This Mean If You Are A Business With A Website?

For you the business owner, this means two things:

  1. You can now tell your customers that their data is even more secure! Yay! Bonus!
  2. There is a downside, however for websites with SSL’s. Encrypted traffic is ever so slightly slower than unencrypted traffic and so you may see a slight increase in bounce rate – ie people not patient enough to wait an extra second before they leave your site! Did you really want them there anyway we ask you?

That’s about it.  We hope you found this little explainer blog useful.

 

trade-online-voucher-scheme2

To get 10,000 Irish businesses online for the first time and to get a further 2,000 Irish SMEs trading online over a period of two years, the Government have introduced a “trade-onlinevoucher scheme as part of the National Digital Strategy.

This allows businesses to secure funding for 50% of their projects spend, up to a maximum reclaim of €2,500.

We have hundreds of customers selling online throughout Ireland and we would look forward to working with you too.  If you have any questions please do not hesitate to contact Us.

What the vouchers can be used for:

  • Development or upgrade of an e-commerce website
  • Implementing Online payments or booking systems
  • Purchase of Internet related software
  • Purchase of online advertising
  • Developing an app (or multiplatform webpages ?)
  • Implementing a digital marketing strategy i.e. Social media marketing
  • Consultation with ICT experts for early stage adopters of online strategy
  • Training/ skills development specifically to establish and manage an on-line trading
  • Activity

trade-online-voucher-scheme2

What the vouchers cannot be used for:

  • Businesses that are not already trading
  • Development of brochure websites
  • Purchase of non-internet related software
  • Anything other than online trading related activity

The vouchers are targeted at businesses with the following profile:

  • No online presence or companies seeking to improve their online presence
  • < than 10 employees
  • < turnover of €2m per annum
kildare-award

Graphedia win The Networker of the Year Award at North Kildare Chamber of Commerce Business Awards.

The award was Sponsored by Hanahoe & Hanahoe

North Kildare Chamber Business Awards 2015 in association with ISS Recruitment and Training were held on the 27th November in  The K Club.  The awards are county wide awards recognising the entrepreneurialism, innovation, diversity and talent of businesses across all sectors. The awards honour industry leaders through the acknowledgement of innovative business processes, product development, enterprise, sustainability and overall business success.

Little Video from Tara Lane on the night, thanks tara


Graphedia also sponsored the “Ecommerce Social Media Award” which was won by Future Ticketing

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Graphedia are Runner Up at Wexford Chamber of Commerce  Service Provider Award sponsored by Datapac

The Wexford Business Awards, are countywide awards recognising the entrepreneurialism, innovation, diversity and talent of businesses across all sectors. The awards honour Wexford’s industry leaders through the acknowledgement of innovative business processes, product development, enterprise, sustainability and overall business success. Central to the ethos of the Wexford Business Awards is sound environmental and green business practices, as the awards take into consideration the green credentials of all entries, across all categories.

“We are delighted to have been nominated in this years award, there are some great companies in the category and Kerlogue Nursing Homeare deserving  winners”

 

Kildare-new-office-opening

2015 marks the 15 year in business for Graphedia, and to continue with the success of the company we have just opened our new offices in Sallins Road, Naas, County Kildare. We plan on recruiting more people to join our Kildare branch in the future, so if you feel you have the skills contact us. We put the success of Graphedia down to our excellent staff and superlative customers.

We are delighted with the move and look forward to working closely with the North Kildare Chamber in helping our company grow further. The big key if you are interested was to go with the opening phrase, “The Key to our Success” we do not sell keys, but we did have fun with it 🙂

See below some photos of the opening day with Minister Jed Nash, and other local businesses from Naas.

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Not holding the key this time, in the photo from Left to right Niall Reck (Graphedia), Ronon Twohig (house of Finance), Vice President Chamber Vivian Cummins, President Niall Browne & Keith Traynor (HTH Accountants)

Kildare-new-office-opening3

Vice President Chamber Vivian Cummins, Minister Jed Nash, President Niall Browne & Keith Traynor (HTH Accountants) in front Niall & Sarah Reck (Graphedia)