Trading Online LEO vouchers, Make Sales While You sleep

 

To get 10,000 Irish businesses online for the first time and to get a further 2,000 Irish SMEs trading online over a period of two years, the Government have introduced a “trade-onlinevoucher scheme as part of the National Digital Strategy.

This allows businesses to secure funding for 50% of their projects spend, up to a maximum reclaim of €2,500.

We have hundreds of customers selling online throughout Ireland and we would look forward to working with you too.  If you have any questions please do not hesitate to contact Us.

Click here to view some of our recent Ecommerce work

What the vouchers can be used for:

  • Development or upgrade of an e-commerce website
  • Implementing Online payments or booking systems
  • Purchase of Internet related software
  • Purchase of online advertising
  • Developing an app (or multiplatform webpages ?)
  • Implementing a digital marketing strategy i.e. Social media marketing
  • Consultation with ICT experts for early stage adopters of online strategy
  • Training/ skills development specifically to establish and manage an on-line trading
  • Activity

What the vouchers cannot be used for:

  • Businesses that are not already trading
  • Development of brochure websites
  • Purchase of non-internet related software
  • Anything other than online trading related activity
The vouchers are targeted at businesses with the following profile:
  • No online presence or companies seeking to improve their online presence
  • < than 10 employees
  • < turnover of €2m per annum

Contact us today for a consultation

Selling & Taking Payments Online: Prepare for upcoming ‘Strong Customer Authentication’ (SCA) regulation before September 14th

 

This is a new security measure to cut card fraud and is fast approaching.

It is important that you act on this, if you do not it is highly likely that customers will start experiencing problems paying online after September 14th

At present the only information that is required when making an online payment is the credit card number, expiry date and CVV number.  If you are already using 3D secure payments, you may be providing much of this information already, If not you will need to take action.

The new requirements are being introduced to provide greater protection against fraud and are called Strong Customer Authentication or SCA for short. These are part of the Revised Payment Services Directive (PSD2) published in 2018, Strong Customer Authentication (SCA) is intended to make payments more secure, requiring online sellers to implement more stringent methods of ensuring the payments they are taking are genuine.

The system is designed to protect consumers, retailers and card issuers from fraud, but genuine transactions were inevitable collateral damage. Not every retailer used the additional layer of security but new regulations coming in the next few months will require most online payments to be subject to stronger authentication.

The main requirement for business owners

Under SCA, companies will have to verify a customer’s identity by two of the three following elements: something the customer possesses – i.e. the credit card, mobile device or smart card; something only the user knows, such as a password or PIN; and something that the user is, which means biometrics such as a fingerprint or facial scan.

In order to do this a significant amount of additional information is required by payment processors to be able to deal with these new requirements and your website will have to provide this information and make sure that it is in the correct format prior to sending it to the payment processor.

The main requirement for the customer

There will now be an extra step in the checkout process where customers will have to enter codes or use biometric authentication through their banking app to approve the payment.

  1. Payments Over €50 will be Subject to the new regulations.
  2. While smaller payments may not be subject to SCA, if you are taking payments larger payments > €50 the new requirements will apply.

The following must be provided by your customer when trying to make a payment:

  • Customer’s Phone Number
    The customer’s phone number must be provided and must be correct including country code (The user will have to have the ability to receive a text message).
  • Customer’s Eircode
    The customer’s eircode must be provided and correct.
  • Customer’s Billing Address
    The customer’s billing address including country must be provided and correct.

If the above information is not provided and correct it is very likely that payments will start failing authentication and you will start experiencing customer service problems.

Many payment forms collect much of this data already, but some do not validate the format of the data and many currently do not transmit this data to the payment processor.

We would recommend that you get this checked with us to avoid issues on September 14th.

EU SCA

For more information

 

 

 

 

The Clanard Court Hotel in Athy, operators of Santas Magical Trail has scooped top ECommerce  award at the Kildare Business Awards  2017.

Santa’s Magical Trail – a fun filled and action-packed experience for children young and old!

Now in their 9th year Kildare’s Santa experience was recognised for its ECommerce excellence.

The awards took place in The K Club in November to a full house of over 300 local businesses.

The new ECommerce Website was designed and developed by Graphedia Kidlare, with a host of custom built features to help people book the event and hotel rooms online.  The success of the site meant that dates with hotel rooms were sold out within hours.

Event booking engine features

  • Allows the client to load multiple places by date and time
  • Allows the client to create multiple products or events
  • Coupon code and private booking features
  • Extendable reporting module
  • Realex payments integration
  • PDF ticketing with QR codes
  • REST API to allow external integrations

Hotel booking engine features

  • Allows the client to load bedrooms by type
  • The system automatically assigns rooms based on occupancy
  • Timer on checkout like Ticketmaster to ensure tickets are sold fairly.
  • Newsletter integration
  • Financial reports and stats
  • Full room and occupation report

You can visit the website here

https://www.santasmagicaltrail.ie/

 

 

When you think of major holidays for eCommerce websites, you probably think of Christmas, Valentine’s Day, and Mother’s Day. Most people wouldn’t think of St. Patrick’s Day as a holiday people spend a lot of money on. However, according to the History Channel, more than $4.14 billion dollars are spent on St. Patrick’s Day in the U.S. alone. With some 80 million people around the world with Irish ancestry, this holiday is one online retailers simply can’t afford to ignore. Sure isn’t it great to be Irish.

But what can you do to make sure you don’t miss out on your pot of gold?

Here are a few tips for getting your eCommerce site (and customer base) in the St. Patrick’s Day spirit.

Be Creative

While millions of pints of Guinness are consumed between St. Patrick’s Day and the night that follows, it doesn’t mean you need to focus solely on a few aspects of the celebration to create a hit.  What would customers outside of Ireland like to buy, some authentic Irish item, novelty items, Irish Gift Hampers, Handmade Irish Goods etc etc. Advertise anything you can that works with the celebration, from fun hats and shirts, to gadgets

Think about how many people are going to be buying clothes, gadgets, and party favors to celebrate the night, before the celebration even begins. Use this as inspiration to bring people to your eCommerce site.

Green is Good, but Don’t Overdo it

What do you think of when you think of St. Patrick’s Day? For most, the color green comes to mind immediately. Of course every business out there is going to be going green in early March to show that they’re embracing the Irish. While adding green accents is certainly a good idea, don’t overdo it. Changing your website’s entire color scheme is probably a bit too much (I know we do it, but we are different ). Instead, add splashes of green here and there where it fits. Likewise, you don’t need leprechauns or pots of gold all over the place (Unless you are doing something really clever & Creative with them, like what we do, we convert all staff images into Leprechauns, and then use these as part of the marketing message).

Use Words and Numbers Related to Luck

Being lucky is associated with St. Patrick’s Day, so try to work that in somewhere. Luck is considered a positive attribute, and connecting that to your brand can help increase sales. Use the keyword “Lucky” for your discount code or work in the number seven, which is considered a lucky number. Offer seven percent off or put some products on sale for €7.  Four Leaf Clover, Buy three items get the Fourth for Free

Run a Sale

While people may not buy as many gifts on St. Patrick’s Day as they do for Christmas or Valentine’s Day, a sale is still going to bring in extra revenue. Have a weekend sale featuring anything related to St. Patrick’s Day. Remember to advertise that sale on all of your social media, too.

These are just a few ways you can increase your sales on St. Patrick’s Day.

Don’t be afraid to get creative and come up with unique ways of celebrating this holiday!

Some of our St Patrick’s Day Marketing we ran on Twitter, Facebook & Instagram, Don’t forget to follow us to see all our shenanigans

 

Some top tips to help you promote your business Online for the lovers out there

Do you Know Shoppers are surfing for cards, chocolates, flowers and jewellery for their loved ones.
Don’t forget to check what is trending among hotel breaks and candlelit meals.

Searches for romantic gifts soar by 427% in February as people get ready for valentines day

Source Google

 

Think about it

What do we all order, Flowers, cards, gifts and Chocolates.  Some of those lucky couples even go out for a meal (romantic meal for two, maybe an expensive meal for two) in a location close to home and the luckier ones get to stay over night in a “5 Star Hotel”, or “Luxury Hotel” in a location not so close to home. Is your business targeting any of these Key Phrases, enticing couples to your store, or your town or your country.

 

What would you type in to find your service.

Think what would a man type in to google lying off on the sofa and maybe 1 or 2 nights before Valentines (possibly on the day) searching on his mobile phone last minute.

Then Think what a woman would type in 1 week before valentines (it is true, women are better prepared at these things )

 

Top Tips for AdWords for this month

Keep Budget uncapped and increase mobile bid adjustments by at least 30% between 5pm and 10pm.

As we are authorised PPC Google Adwords Partners , Sign up for a new Google AdWord campaigns Contact us today

 

If you are looking for Gift Ideas, we have put together a few sites that might help

Flowers

Dining Out

Gift Ideas

 

 

 

 

All of us here at Graphedia are conscious of security when it comes to using the Internet. They say that practice makes perfect, and we completely agree. That is why we are constantly improving on our techniques to practices to be bets at what we do. That’s how we can spot a dodgy site from a mile away. Yet, we understand that some of our customers and even our customer’s customers may not have the time to keep up with all the security changes that are going on.

We are not the only company who think this way, Google are also very proactive in protecting their customers from threats on the Internet. One of their latest protection ideas revolve around their web browser – Google Chrome. Beginning January 31st, they are making some subtle changes to the way Chrome recognises websites and how secure they are.

 

What Is An SSL?

SSL stands for “secure sockets layer” and is a form of security for sites that handle sensitive information such as customer names, phone numbers, addresses and credit card numbers. It creates a secure connection between a customer’s web browser and the server of the company they’re interacting with. Here’s an example. Let’s say you need to talk to your friend about some personal conflicts going on within your life. Would you rather talk to them in public where you run the risk of people overhearing you or would you rather have your conversation in private? An SSL gives the company and the customer the ability to communication and share information, in private.

 

What Changes Are Going To Be Made To Chrome?

On current versions of Chrome, when you visit a website without an SSL certificate you will see a very discrete exclamation mark beside the website address (picture below).

Current version of Chrome

This is not overly obvious to the end user, but changes being rolled out in version 56 are a little more obvious. As you can see from the below picture, the basic exclamation mark has morphed into a more obvious “Not Secure” message.

Proposed Version 56 of Chrome

Google are not stopping there, in future versions, they plan on making more changes to Chrome. One of those changes will see the new “Non Secure” message being made even more prominent by making it a bright red font to grab your attention.

Full warning in red font is planned for future upgrades

Will This Have Any Implications For My Website?

Yes, I’m afraid so – it will have implications for all websites that do not have an SSL certificate (only when users are using Google Chrome 56+). While your sites will continue to function normally, your users will see these security notices in their browser. Some users may choose to ignore them, but the fact of the matter is, everyone is concerned about security. This means that as time goes by, users will start to get uneasy when visiting your site and eventually avoid your site altogether.

 

Are There Any Major Benefits To Having An SSL Certificate?

Loads – absolutely loads.

  • End to End encryption
  • Prevents eavesdropping on user data (ISP’s, Not Nice Governments etc.)
  • Prevents man in the middle attacks and phishing attacks.
  • Should always be used when accepting credit cards.
  • Improves your SEO rankings in Google.
  • Improves customer trust.

 

Is There Anything I Can Do?

There sure is, but it will involve the obvious – purchasing an SSL certificate for your website.

Contact Niall here in Graphedia and he will fill you in on how to go about getting one for your website.

 

Source: Google Security Blog

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