Some top tips to help you promote your business Online for the lovers out there

Do you Know Shoppers are surfing for cards, chocolates, flowers and jewellery for their loved ones.
Don’t forget to check what is trending among hotel breaks and candlelit meals.

Searches for romantic gifts soar by 427% in February as people get ready for valentines day

Source Google

 

Think about it

What do we all order, Flowers, cards, gifts and Chocolates.  Some of those lucky couples even go out for a meal (romantic meal for two, maybe an expensive meal for two) in a location close to home and the luckier ones get to stay over night in a “5 Star Hotel”, or “Luxury Hotel” in a location not so close to home. Is your business targeting any of these Key Phrases, enticing couples to your store, or your town or your country.

 

What would you type in to find your service.

Think what would a man type in to google lying off on the sofa and maybe 1 or 2 nights before Valentines (possibly on the day) searching on his mobile phone last minute.

Then Think what a woman would type in 1 week before valentines (it is true, women are better prepared at these things )

 

Top Tips for AdWords for this month

Keep Budget uncapped and increase mobile bid adjustments by at least 30% between 5pm and 10pm.

As we are authorised Google AdWords Partners, Sign up for a new Google AdWord campaigns for the month of February and we will give you a €120 spend on google AdWords to match your existing spend. Contact us today

 

If you are looking for Gift Ideas, we have put together a few sites that might help

Flowers

Dining Out

Gift Ideas

 

Holidays

 

 

 

 

All of us here at Graphedia are conscious of security when it comes to using the Internet. They say that practice makes perfect, and we completely agree. That is why we are constantly improving on our techniques to practices to be bets at what we do. That’s how we can spot a dodgy site from a mile away. Yet, we understand that some of our customers and even our customer’s customers may not have the time to keep up with all the security changes that are going on.

We are not the only company who think this way, Google are also very proactive in protecting their customers from threats on the Internet. One of their latest protection ideas revolve around their web browser – Google Chrome. Beginning January 31st, they are making some subtle changes to the way Chrome recognises websites and how secure they are.

 

What Is An SSL?

SSL stands for “secure sockets layer” and is a form of security for sites that handle sensitive information such as customer names, phone numbers, addresses and credit card numbers. It creates a secure connection between a customer’s web browser and the server of the company they’re interacting with. Here’s an example. Let’s say you need to talk to your friend about some personal conflicts going on within your life. Would you rather talk to them in public where you run the risk of people overhearing you or would you rather have your conversation in private? An SSL gives the company and the customer the ability to communication and share information, in private.

 

What Changes Are Going To Be Made To Chrome?

On current versions of Chrome, when you visit a website without an SSL certificate you will see a very discrete exclamation mark beside the website address (picture below).

Current version of Chrome

This is not overly obvious to the end user, but changes being rolled out in version 56 are a little more obvious. As you can see from the below picture, the basic exclamation mark has morphed into a more obvious “Not Secure” message.

Proposed Version 56 of Chrome

Google are not stopping there, in future versions, they plan on making more changes to Chrome. One of those changes will see the new “Non Secure” message being made even more prominent by making it a bright red font to grab your attention.

Full warning in red font is planned for future upgrades

Will This Have Any Implications For My Website?

Yes, I’m afraid so – it will have implications for all websites that do not have an SSL certificate (only when users are using Google Chrome 56+). While your sites will continue to function normally, your users will see these security notices in their browser. Some users may choose to ignore them, but the fact of the matter is, everyone is concerned about security. This means that as time goes by, users will start to get uneasy when visiting your site and eventually avoid your site altogether.

 

Are There Any Major Benefits To Having An SSL Certificate?

Loads – absolutely loads.

  • End to End encryption
  • Prevents eavesdropping on user data (ISP’s, Not Nice Governments etc.)
  • Prevents man in the middle attacks and phishing attacks.
  • Should always be used when accepting credit cards.
  • Improves your SEO rankings in Google.
  • Improves customer trust.

 

Is There Anything I Can Do?

There sure is, but it will involve the obvious – purchasing an SSL certificate for your website.

Contact Niall here in Graphedia and he will fill you in on how to go about getting one for your website.

 

Source: Google Security Blog

Other Links of Interest

 

Graphedia have been awarded Partner status with google on their expertise with Google Adwords.  The Google AdWords certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords. An AdWords certification allows Google to recognize Graphedia as an expert in online advertising.

Achieving Partner status means that we have demonstrated AdWords skill and expertise, met AdWords spend requirements and delivered agency and client revenue growth.

Our profile can be viewed https://www.google.com/partners/#a_profile;idtf=8464777227;

Niall is clearly happy with partnership :)We now are credited with having the partner badge on our website showing that Google recognizes our agency as an AdWords certified partner.

Niall Reck the owner of Graphedia says “It is great for our company, we are absolutely thrilled with the partner status, we strive to moving forward and giving our customers the best and latest service, it shows the hard work we here at graphedia put into achieving results for our customers.”

 

So if you need help with your AdWord Campaign don’t hesitate to contact us

8 Awesome Tips For Entrepreneurs to Keep You Movin’ This Week!

 

For most of us in business, entrepreneurship could be defined like this:  “I don’t have a 9-5. I have a when I open my eyes to when I close my eyes”…

Or like this…

“I am the maker of my products & services, the marketer, the accountant, the head of HR, the tax guy and the lunch lady!”

Running your own business ain’t for the faint hearted, that’s for sure. It takes graft, determination, business smarts, stubbornness and definitely a little madness!

There are, however, some awesome pearls of wisdom that have been passed down by the entrepreneurial greats along the way. And taking heed of those pearly words, could just make that path a little less crazy and complicated!

Here are some words from the greats to keep us motivated this week…..Gather round entrepreneurs!

Steve Jobs: “Have the courage to follow your heart and intuition. They somehow know what you truly want to become”

Richard Branson: “If someone offers you a great opportunity and you’re not sure you can do it, say yes – then learn how to do it later”

James Dyson: “While Developing my vacuum, I went through 5126 failed prototypes and my life’s savings over 15 years. But the 5127th prototype worked, and the Dyson brand became the best-selling bagless vacuum brand in the United States”

Henry Ford: “When everything seems to be going against you, remember that the airplane takes off against the wind, not with it.”

Timothy Ferriss: “Focus on being productive, instead of busy”

Yoda: “Do or do not. There is no try!” …(Yes, yes, we know Yoda is technically not an entrepreneur but he is one of the greats, so he had to make an appearance in our opinion!)

Mark Zuckerberg: “If you just work on stuff that you like and you’re passionate about, you don’t have to have a master plan with how things will play out.”

Bill Gates: “The first rule of any technology applied in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency”

 

Well, we feel inspired – we hope you do too!

google-adwordsAnd we also wanted to add our own note on the great Bill Gate’s words on automation. You see, at Graphedia, getting our clients more online leads and sales is our business and let’s just say that business is gooooood! 😉

We believe that if you are following the sage advice above and you are working on something you are passionate about, you have a great product or service and an efficient business, then automation of your business is a step that can take your business to the next level and beyond.

What do we mean by automation? Well, its simple really, we mean driving warm/interested leads to your website and turning those leads into sales for your business through the use of online sales funnels, SEO, paid traffic and more.

…Essentially making sales while you sleep!!

If you would like to chat to us about automating your business and making more sales online while you sleep (!) then, why not give us a shout today.

P.S. We have a great summer offer running right now – sign up to 6 months of Google Adwords with us and receive a FREE €90 google adwords voucher! (We’re nice like that!!) Grab ‘em while they last.

Adwords-Free-Voucher-Google-Partners-Gameon

(The Interwebs Just Got Safer!!)

You know when you browse a website, you surf the net, you buy something online or just generally interact with websites? Well, have you ever wondered what happens to your personal data? Or how is it that marketers always know exactly which products you have been looking at and which ads to send your way?

Well, that is all done through … The Magic of Google Analytics.

Google Analytics is a Google product that essentially allows businesses to look at your interaction with their website and to check out how much time visitors spent on their sites, which pages they looked at, which products they browsed before eventually whipping out that credit card and making a purchase!

In the past, the communications between those businesses’ websites and Google Analytics was not always secure. Sites using HTTPS did benefit from secure (encrypted) communication between their website and Google Analytics, but those sites using HTTP did not and so personal data was not always secure.

Big Changes

However, that all changed last Wednesday when Google announced that they will now be securing all traffic communication of websites using Google Analytics, whether the website is HTTPS or not.

Google announced that “…with the increase in privacy related concerns we have made the decision to secure all communication to and from Google Analytics, protecting our clients, our client’s end users, and the broader internet”

So, What Does This Mean For You?

Well, for you, the end user (i.e. when you are browsing a website yourself) you can breath easy knowing that the data that is collected when you browse or interact with any website, either HTTP or HTTPS, is now encrypted and much more secure.

Essentially the inteweb is safer!

What Does This Mean If You Are A Business With A Website?

For you the business owner, this means two things:

  1. You can now tell your customers that their data is even more secure! Yay! Bonus!
  2. There is a downside, however for websites with SSL’s. Encrypted traffic is ever so slightly slower than unencrypted traffic and so you may see a slight increase in bounce rate – ie people not patient enough to wait an extra second before they leave your site! Did you really want them there anyway we ask you?

That’s about it.  We hope you found this little explainer blog useful.