Consumer insights for Google Search Phrases

 

See a list of top keyphrases that you may find interesting and apply to your own business.  Are you using any of the types of phrases below in your blogs, content and meta data?

What people are searching

Early gift shopping

YoY searches for “best christmas” have grown  30%
Ex: best christmas gifts 2021, best christmas movies, best christmas markets in europe, best christmas songs

WoW searches for “christmas gift ideas” have grown 30%
Ex: christmas gift ideas for her, christmas gift ideas for him, christmas gift ideas for kids

YoY searches for “christmas markets” have grown  300%
Ex: christmas markets 2021 uk, best christmas markets in europe, christmas markets

YoY searches for “gift shops near me” have grown  60%
Ex: best gift shops near me, customized gift shops near me, unique gift shops near me

Source: Year over Year – Google Data, Global English, Aug 31, 2021–Oct 29, 2021 vs Aug 31, 2020–Oct 29, 2020

Holiday shoppers plan to take full advantage of retailers’ omnichannel options, which is likely to boost ecommerce sales 13% over last year

On average, 63% of holiday shoppers surveyed across select countries would like to receive communication about the holidays from retailers and/or brands in November, up from 31% who like to receive holiday communication in October.

Source: Google-commissioned Ipsos COVID-19 tracker, AU, BR, CA, CN, DE, ES, FR, IN, IT, JP, MX, RU, KR, UK, US, ZA, “~n=300-830 online consumers 18+ per market who will shop for the holiday season,” Oct 21–24, 2021

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Holiday travel

YoY searches for “best place to stay” have grown  60%
Ex: best place to stay in goa, best place to stay in paris, best place to stay in hawaii, best place to stay in dubai

YoY searches for “best places to travel in” have grown 100%
Ex: best places to travel in december, best places to travel in november, best places to travel in january, best places to travel in february

YoY searches for “last minute hotel deals” have grown  70%
Ex: last minute hotel deals london, last minute hotel deals near me, secret last minute hotel deals

YoY searches for “travel rules” have grown 600%
Ex: travel rules, travel rules uk, new travel rules

On average, 62% of holiday shoppers surveyed across select countries say they will browse for gift ideas online – not in store.

On average, 57% of holiday shoppers surveyed across select countries say they will confirm online that an item is in stock before going to buy it.

Source: Year over Year – Google Data, Global English, Aug 31, 2021–Oct 29, 2021 vs Aug 31, 2020–Oct 29, 2020

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Niall Reck Digital Designer - Merry Christmas

Food for thought

Salesforce research found retailers that offered curbside, drive-thru and in-store pickup options saw their sales increase by 54% YoY in the five days leading up to Christmas 2020, compared with 34% for retailers that did not offer those options.

Source: CNBC, US, “Salesforce projects retailers will pay $223 billion extra for goods in the second half,” Jul 20, 2021

Salesforce predicts that online sales will continue to grow – up to 10% in the US and 7% around the globe. In other words, between November and December, online shoppers will spend $259B in the US and $1.2T globally.

Source: Salesforce, Global, “Extra holiday insight thanks to data from over 1 billion global shoppers,” Oct 1, 2021

Mobile commerce – the fastest-growing ecommerce channel – is expected to increase 18.8% to $97.15B during the holiday season, with most of that activity flowing through apps

Source: Google-commissioned Ipsos COVID-19 tracker, AU, BR, CA, CN, DE, ES, FR, IN, IT, JP, MX, RU, KR, UK, US, ZA, “~n=300-830 online consumers 18+ per market who will shop for the holiday season,” Oct 21–24, 2021

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so the training begins and so does the pain

First week back in the Gym and thank god I started light, I started on a Wednesday doing the strength training in Total Fitness Systems and naturally I was put in the beginners section doing some light stretching followed by some light kettlebell work and then a lot of exercises on the thigh region (squats, lunges etc).  All was grand the hour and half went by quick and I kept up with my fellow sports athletes.

At the end I felt great, my blood was moving, I said my goodbyes and left, now I don’t know what fresh air has on the unfit, but as soon as I got outside I had flashbacks of a rag week I had in Carlow many years ago, my thighs just gave up, I wobbled to the car like a drunk who can’t understand why the world is moving the opposite way than the direction intended.  I got to the car eventually, this should have been a sign of things to come, as the next day I woke to find someone had replaced my legs in the middle of the night with a pair of unmovable lead bars that hurt when i look at them (i’m told this is a good thing).  So I needed to warm them back up, so on Thursday night I went to the boxing class, the class was taken by Francis aka Chuck Norris (Don’t mess with me) so whinging that I can’t do something is not an option and I’m a man and if I’m going to whinge, it will be to the wife.  So it begins on the legs and I can barely move mine (lead leg syndrome), training goes well, I get through it and wobble to the car. For the following 4 days I was the butt of many jokes in the office as one day I had to climb the stairs like a man fighting gravity.  

Week 2, I started on strength fitness and my body was back to normal, exercising went well, still kept it light and at the end managed to walk to my car without the need of a zimmer frame.  Thursday night was boxing, where we worked on shoulders, arms, speed and technique, through skipping and boxing on the bag, now like every male in the world put in front of hanging bag I hammered that bag like their was no tomorrow, a lot of therapy sorted out right there, night went well and I slept like a baby. Next day legs were fine, shoulders felt strong (or used for the first time in a while) it was only when at the desk in the office I realised I couldn’t pick up a pen and when I did manage I felt like the girl from kill bill trying to pick up rice with chopsticks, all the muscles in my forearms were on strike (or the boxing bag was having its own sick revenge on me).  Going to be another day before I can write and another day before the guys in the office to stop laughing at me. So feeling good after all that and enjoying it, Weight loss to date strangely I have put on weight, must be all the muscle I have built up in my man boobs.  Wexford Numbers for the run/walk are growing fast which is great so if you would like to join us this March please do, or if you need any info on it, please contact me or the guys here at Hope and Dream 10. 

The Minister for Enterprise, Trade & Employment has made regulations to implement the EU “Disclosure Directive”. The Regulations will extend the requirements to the disclosure of a company’s particulars on its letterheads and order forms to electronic communications and websites with effect from 1 April 2007.

Failure to display the requisite information on business letters, electronic communications and websites will constitute a criminal offence subject to a maximum fine of €2,000 and companies should take immediate steps to ensure they are compliant with the Regulations by 1 April 2007.

All Companies in Ireland will have to display their company registration information, on their website and all emails. Companies are required to display the following:
Company Registration Name
Registration Office
Company Registration Number