Unleashing the Power of Digitisation


In the fast-paced landscape of today’s business world, the embrace of technology has become synonymous with progress and efficiency. A recent article “Irish manufacturers warn of further cost increases as hiring is forecast to slow sharply” in the Sunday Business Post by Lorcan Allen  sheds light on the evolving trends in corporate strategies, revealing a notable surge in the importance of digitisation.

As companies gear up for the future with investments in Artificial Intelligence (AI) and robotics, a staggering 70% have identified digitisation as a top priority. This article explores the pivotal role of digitisation in the business realm, focusing on the potential benefits for small to medium-sized enterprises (SMEs) and how dedicated digitisation services can be a game-changer.


Digitisation: The Landscape of Change

With 29% of companies planning increased investments in Research and Development (R&D) in the short term, it is evident that the business world is undergoing a profound transformation. The surge in technological advancements, especially in AI and robotics, has sparked a paradigm shift in corporate strategies. In response to this, a whopping 70% of companies recognise the urgency of embracing digitalisation as a cornerstone of their future success.


The Irish Perspective

In the context of Ireland, the article highlights a significant trend, with 68% of surveyed businesses planning to initiate digitisation initiatives within the next 1 to 2 years. This surge indicates a collective understanding among Irish businesses of the need to adapt to the rapidly changing technological landscape. As companies across various sectors prepare to embark on their digitisation journeys, the focus remains on leveraging technology to enhance work practices and increase overall efficiency.


Digitisation is the Driving Force: Improving Work Practices and Efficiency

A staggering 88% of surveyed businesses expressed that their primary motivation for embracing digitisation was to improve work practices and increase efficiency. This underscores the transformative potential of digitisation in streamlining operations, reducing manual processes, and enabling employees to focus on high-value tasks. The pursuit of efficiency is a driving force that can catapult businesses into a new era of productivity.


Empowering Small to Medium Businesses through Digitisation Services with Graphedia

For small to medium-sized enterprises (SMEs), the prospect of digitisation might seem daunting, but it holds immense promise. With dedicated digitisation services from Graphedia, these businesses can navigate the complexities of digital transformation with ease. Graphedia, as an experienced digitisation partner, has successfully assisted businesses, in a wide variety of sectors in enhancing their operational efficiency and embracing the benefits of digitisation.

Embracing digital transformation, which can be slow and challenging to materialise, but is essential for all companies. Allow Graphedia to assist in creating your digital services with seamless experiences, turning this vision into a rewarding reality.

As the business landscape evolves, embracing digitisation is no longer a choice but a necessity. The insights from the Sunday Business Post article underscore the growing importance of digital transformation, with a majority of businesses recognising its potential impact on work practices and efficiency. For small to medium businesses, the journey toward digitisation presents both challenges and opportunities. By capitalising on dedicated digitisation services from Graphedia, businesses can not only adapt to the changing times but also thrive in an era defined by innovation and technological prowess.

Contact us today to embark on your digitisation journey!

Remember work smarter not harder, drive digital transformation, business innovation, and company success!

Niall Reck has extensive experience in the realm of digital design and transformation, he is the driving force behind our success in helping companies harness the power of digitisation. With a keen eye for innovation and a deep understanding of cutting-edge digital technologies, Niall brings a wealth of knowledge and his expertise has been instrumental in shaping our Digitisation Service, ensuring that it aligns perfectly with the unique needs and challenges of businesses seeking to streamline their operations.
Niall Reck

Give your business a ‘workout’, and see how Graphedia can help you take the ‘work out’ of your processes with digitisation!

Someone is cloning your Business Instagram account and taking your customers money (What to do)

In recent times cloning of business social Media platforms has rapidly increased and is still on an upward trend which can be a threat to your business especially with the reliance on these platforms with its ever developing industry

It has come to our attention recently that more and more businesses are having their Instagram accounts cloned by scammers.  This happens where criminals have set up an account and stolen your Bio, your images, and created an account that looks exactly like yours. They continue by trying to get your existing followers to follow them thinking it is you and message your followers directly looking for personal and payment details.  The scammers generally target those with a high number of followers (Over 10k).

They continue by taking payment and then the purchaser is contacting you (the proper company) about their order.  This is sometimes how companies find out they have been cloned when someone emails into you asking where is their product.

This is fraud and causes great concern for the business owners thus finding a resolution is not easy as trying to contact Instagram can be difficult. Unfortunately, sometimes Instagram has no way of being able to tell which account is the real one and ends up shutting both accounts down.

You need to take action ASAP. Here’s what to do if your Instagram account is cloned!


This is becoming very common, here are 5 tips to help you sort it out

* Note contacting the Gardai about fraudulent social media  platforms is not an option *

  1. instragram-badgeEnsure your Business Account is verified this can increase your chances of your account being recovered promptly (see how to verify below)**Did you know… 9times out of 10 Business Accounts are not verified on their social media platforms and its as easy as 1.2.3 **
    Instagram verification is how you prove that your Instagram account is the authentic presence of a notable public figure, celebrity or global brand.  It puts the Blue badge on your account.These badges are designed to make the real accounts stand out, so that Instagram users can be sure they’re following the right person or brand. They’re easy to spot in search results and on profiles, and they convey authority.You need to do the following steps, if you don’t do this part the rest of the steps are pointless)

    a) Go to your profile and tap the hamburger icon in the top right corner
    b) Tap Settings
    c) Tap Account
    d) Tap Request Verification.
    e) Fill in the application form. Your legal name. Your “known as” or working name (if applicable) …
    f) Tap Send.Once submitted can take up to 30 days to get verified. Good video how to below from hootesuite labs
  2. Immediately take a screenshot of the fake account.
    If you have been blocked by the account that has cloned you, ask your friends or customers to find it and send you a screenshot of it.
  3. Change your profile picture to be able to distinguish between your real account and the fake account and add a new grid post quickly so that your real account looks different straight away.
  4. Report to Instagram using this link https://help.instagram.com/370054663112398
    See info from page hereInstagram takes safety seriously. If someone created an Instagram account pretending to be you, you can report it to us. Make sure that you provide all the requested info, including a photo of your government-issued ID.If you have an Instagram account, you can report it to them from within the app, or by filling in this form. If you don’t have an Instagram account, please fill in this form.Instagram only respond to reports sent to them from the person who’s being impersonated or a representative of the person who’s being impersonated (e.g. a parent). If someone you know is being impersonated, please encourage that person to report it.Bear in mind that your report is anonymous, except if you’re reporting an intellectual property infringement. The account you reported won’t see who reported them.Note: If you’re having trouble with uploading a photo of your ID from a mobile phone, please try submitting this form from a computer.
  5. Ask as many people as you can, friends, family, followers etc to find the cloned account and report it to Instagram from within the app. It’s important that they report it as “Impersonating someone you know“, rather than just blocking it. Here are the steps to do this: Go on to the profile > Click the 3 dots on the top right-hand corner > Report > It’s inappropriate > Report Account > It’s pretending to be someone else.

Last few tips for extra security

  • Ensure you have two-factor authentication enabled on your account. This is an added layer of security on your account. It means that when you sign in to your account, Instagram & Facebook will send a code to your registered phone number or email which you then have to input before you can log in to the account.
  • Change your password on a regular basis. (DO NOT use your name in your password)


Being Seen through Social Media is a priority for Digital Marketing of your Business but Being Safe is most important

Contact Graphedia Today to discuss your security online & to take all necessary precautions to ensure your Business is Safe Online

Consumer insights for Google Search Phrases


See a list of top keyphrases that you may find interesting and apply to your own business.  Are you using any of the types of phrases below in your blogs, content and meta data?

What people are searching

Early gift shopping

YoY searches for “best christmas” have grown  30%
Ex: best christmas gifts 2021, best christmas movies, best christmas markets in europe, best christmas songs

WoW searches for “christmas gift ideas” have grown 30%
Ex: christmas gift ideas for her, christmas gift ideas for him, christmas gift ideas for kids

YoY searches for “christmas markets” have grown  300%
Ex: christmas markets 2021 uk, best christmas markets in europe, christmas markets

YoY searches for “gift shops near me” have grown  60%
Ex: best gift shops near me, customized gift shops near me, unique gift shops near me

Source: Year over Year – Google Data, Global English, Aug 31, 2021–Oct 29, 2021 vs Aug 31, 2020–Oct 29, 2020

Holiday shoppers plan to take full advantage of retailers’ omnichannel options, which is likely to boost ecommerce sales 13% over last year

On average, 63% of holiday shoppers surveyed across select countries would like to receive communication about the holidays from retailers and/or brands in November, up from 31% who like to receive holiday communication in October.

Source: Google-commissioned Ipsos COVID-19 tracker, AU, BR, CA, CN, DE, ES, FR, IN, IT, JP, MX, RU, KR, UK, US, ZA, “~n=300-830 online consumers 18+ per market who will shop for the holiday season,” Oct 21–24, 2021

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Holiday travel

YoY searches for “best place to stay” have grown  60%
Ex: best place to stay in goa, best place to stay in paris, best place to stay in hawaii, best place to stay in dubai

YoY searches for “best places to travel in” have grown 100%
Ex: best places to travel in december, best places to travel in november, best places to travel in january, best places to travel in february

YoY searches for “last minute hotel deals” have grown  70%
Ex: last minute hotel deals london, last minute hotel deals near me, secret last minute hotel deals

YoY searches for “travel rules” have grown 600%
Ex: travel rules, travel rules uk, new travel rules

On average, 62% of holiday shoppers surveyed across select countries say they will browse for gift ideas online – not in store.

On average, 57% of holiday shoppers surveyed across select countries say they will confirm online that an item is in stock before going to buy it.

Source: Year over Year – Google Data, Global English, Aug 31, 2021–Oct 29, 2021 vs Aug 31, 2020–Oct 29, 2020

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Niall Reck Digital Designer - Merry Christmas

Food for thought

Salesforce research found retailers that offered curbside, drive-thru and in-store pickup options saw their sales increase by 54% YoY in the five days leading up to Christmas 2020, compared with 34% for retailers that did not offer those options.

Source: CNBC, US, “Salesforce projects retailers will pay $223 billion extra for goods in the second half,” Jul 20, 2021

Salesforce predicts that online sales will continue to grow – up to 10% in the US and 7% around the globe. In other words, between November and December, online shoppers will spend $259B in the US and $1.2T globally.

Source: Salesforce, Global, “Extra holiday insight thanks to data from over 1 billion global shoppers,” Oct 1, 2021

Mobile commerce – the fastest-growing ecommerce channel – is expected to increase 18.8% to $97.15B during the holiday season, with most of that activity flowing through apps

Source: Google-commissioned Ipsos COVID-19 tracker, AU, BR, CA, CN, DE, ES, FR, IN, IT, JP, MX, RU, KR, UK, US, ZA, “~n=300-830 online consumers 18+ per market who will shop for the holiday season,” Oct 21–24, 2021

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We would be interested in your thoughts on above, contact us today

so the training begins and so does the pain

First week back in the Gym and thank god I started light, I started on a Wednesday doing the strength training in Total Fitness Systems and naturally I was put in the beginners section doing some light stretching followed by some light kettlebell work and then a lot of exercises on the thigh region (squats, lunges etc).  All was grand the hour and half went by quick and I kept up with my fellow sports athletes.

At the end I felt great, my blood was moving, I said my goodbyes and left, now I don’t know what fresh air has on the unfit, but as soon as I got outside I had flashbacks of a rag week I had in Carlow many years ago, my thighs just gave up, I wobbled to the car like a drunk who can’t understand why the world is moving the opposite way than the direction intended.  I got to the car eventually, this should have been a sign of things to come, as the next day I woke to find someone had replaced my legs in the middle of the night with a pair of unmovable lead bars that hurt when i look at them (i’m told this is a good thing).  So I needed to warm them back up, so on Thursday night I went to the boxing class, the class was taken by Francis aka Chuck Norris (Don’t mess with me) so whinging that I can’t do something is not an option and I’m a man and if I’m going to whinge, it will be to the wife.  So it begins on the legs and I can barely move mine (lead leg syndrome), training goes well, I get through it and wobble to the car. For the following 4 days I was the butt of many jokes in the office as one day I had to climb the stairs like a man fighting gravity.  

Week 2, I started on strength fitness and my body was back to normal, exercising went well, still kept it light and at the end managed to walk to my car without the need of a zimmer frame.  Thursday night was boxing, where we worked on shoulders, arms, speed and technique, through skipping and boxing on the bag, now like every male in the world put in front of hanging bag I hammered that bag like their was no tomorrow, a lot of therapy sorted out right there, night went well and I slept like a baby. Next day legs were fine, shoulders felt strong (or used for the first time in a while) it was only when at the desk in the office I realised I couldn’t pick up a pen and when I did manage I felt like the girl from kill bill trying to pick up rice with chopsticks, all the muscles in my forearms were on strike (or the boxing bag was having its own sick revenge on me).  Going to be another day before I can write and another day before the guys in the office to stop laughing at me. So feeling good after all that and enjoying it, Weight loss to date strangely I have put on weight, must be all the muscle I have built up in my man boobs.  Wexford Numbers for the run/walk are growing fast which is great so if you would like to join us this March please do, or if you need any info on it, please contact me or the guys here at Hope and Dream 10. 

The Minister for Enterprise, Trade & Employment has made regulations to implement the EU “Disclosure Directive”. The Regulations will extend the requirements to the disclosure of a company’s particulars on its letterheads and order forms to electronic communications and websites with effect from 1 April 2007.

Failure to display the requisite information on business letters, electronic communications and websites will constitute a criminal offence subject to a maximum fine of €2,000 and companies should take immediate steps to ensure they are compliant with the Regulations by 1 April 2007.

All Companies in Ireland will have to display their company registration information, on their website and all emails. Companies are required to display the following:
Company Registration Name
Registration Office
Company Registration Number