When you think of major holidays for eCommerce websites, you probably think of Christmas, Valentine’s Day, and Mother’s Day. Most people wouldn’t think of St. Patrick’s Day as a holiday people spend a lot of money on. However, according to the History Channel, more than $4.14 billion dollars are spent on St. Patrick’s Day in the U.S. alone. With some 80 million people around the world with Irish ancestry, this holiday is one online retailers simply can’t afford to ignore. Sure isn’t it great to be Irish.
But what can you do to make sure you don’t miss out on your pot of gold?
Here are a few tips for getting your eCommerce site (and customer base) in the St. Patrick’s Day spirit.
While millions of pints of Guinness are consumed between St. Patrick’s Day and the night that follows, it doesn’t mean you need to focus solely on a few aspects of the celebration to create a hit. What would customers outside of Ireland like to buy, some authentic Irish item, novelty items, Irish Gift Hampers, Handmade Irish Goods etc etc. Advertise anything you can that works with the celebration, from fun hats and shirts, to gadgets
Think about how many people are going to be buying clothes, gadgets, and party favors to celebrate the night, before the celebration even begins. Use this as inspiration to bring people to your eCommerce site.
Green is Good, but Don’t Overdo it
What do you think of when you think of St. Patrick’s Day? For most, the color green comes to mind immediately. Of course every business out there is going to be going green in early March to show that they’re embracing the Irish. While adding green accents is certainly a good idea, don’t overdo it. Changing your website’s entire color scheme is probably a bit too much (I know we do it, but we are different ). Instead, add splashes of green here and there where it fits. Likewise, you don’t need leprechauns or pots of gold all over the place (Unless you are doing something really clever & Creative with them, like what we do, we convert all staff images into Leprechauns, and then use these as part of the marketing message).
Use Words and Numbers Related to Luck
Being lucky is associated with St. Patrick’s Day, so try to work that in somewhere. Luck is considered a positive attribute, and connecting that to your brand can help increase sales. Use the keyword “Lucky” for your discount code or work in the number seven, which is considered a lucky number. Offer seven percent off or put some products on sale for €7. Four Leaf Clover, Buy three items get the Fourth for Free
Run a Sale
While people may not buy as many gifts on St. Patrick’s Day as they do for Christmas or Valentine’s Day, a sale is still going to bring in extra revenue. Have a weekend sale featuring anything related to St. Patrick’s Day. Remember to advertise that sale on all of your social media, too.
These are just a few ways you can increase your sales on St. Patrick’s Day.
Don’t be afraid to get creative and come up with unique ways of celebrating this holiday!
Some of our St Patrick’s Day Marketing we ran on Twitter, Facebook & Instagram, Don’t forget to follow us to see all our shenanigans
Some top tips to help you promote your business Online for the lovers out there
Do you Know Shoppers are surfing for cards, chocolates, flowers and jewellery for their loved ones.
Don’t forget to check what is trending among hotel breaks and candlelit meals.
Searches for romantic gifts soar by 427% in February as people get ready for valentines day
Think about it
What do we all order, Flowers, cards, gifts and Chocolates. Some of those lucky couples even go out for a meal (romantic meal for two, maybe an expensive meal for two) in a location close to home and the luckier ones get to stay over night in a “5 Star Hotel”, or “Luxury Hotel” in a location not so close to home. Is your business targeting any of these Key Phrases, enticing couples to your store, or your town or your country.
What would you type in to find your service.
Think what would a man type in to google lying off on the sofa and maybe 1 or 2 nights before Valentines (possibly on the day) searching on his mobile phone last minute.
Then Think what a woman would type in 1 week before valentines (it is true, women are better prepared at these things )
Top Tips for AdWords for this month
Keep Budget uncapped and increase mobile bid adjustments by at least 30% between 5pm and 10pm.
Ireland’s Advertising Standards Authority Calls On Influencers And Bloggers To Declare Marketing Communications.
The ASAI, better known as the Advertising Standards Authority for Ireland recently released new guidance information on ‘Recognisability of Marketing Communications’. The goal is to help ensure Irish consumers do not get toyed with by social media websites or ads on blogs, through influencer marketing.
Rather than luring consumers into a false sense of security through celebrity endorsements or popular bloggers with a hidden agenda, these marketers must now fully disclose the fact that the communication is an advertisement. While the bulk of responsibility for the communication sits squarely with the advertising company, everyone involved has a measure of responsibility.
The goal is to slap a series of disclaimers and easily identifiable hashtags such as #SP or #Ad before the promotional pitch is even viewed by the consumer.
#SP = sponsored product
#Ad = Advert
Originally, advertisers could simply toss a small disclaimer before the-fold on websites or at the end of the marketing material. Some company’s get so sneaky with where this information is placed, that they tuck it away in the terms and conditions section of their material. They do this because they know, people don’t really read the terms and conditions entirely, and hope to slip one by consumers.
The new guidance on the ‘Recognisability of Marketing Communications’ issued by the ASAI outlines the general requirements of advertisers across social media, including:
Independent Reviews, including Blogger and Vloggers
Key watch outs
The idea is to prevent paid advertisements from mixing in with the editorial content.
This is especially important for advertisements that are so well written and presented that it is hard to tell if it is simply a review or an actually advertising pitch controlled by company and fed to the masses through bloggers with large social media followings.
Online influencers, vloggers and bloggers are required to follow the ASAI’s Code of Standards for Advertising and Marketing Communications in Ireland. This covers all forms of marketing communication. Whether the information comes to you through email, social media or trained birds delivering messages like in the Game of Thrones, these guidelines must be followed.
Orla Twomey, CEO of the ASAI, says:
“The area of influencer marketing has seen a number of in-depth conversations both online and in the media recently as consumers voice their concerns about bloggers who may or may not be declaring marketing communications. Bloggers have also engaged in online forums where they have discussed best practice in so far as what exactly needs to be disclosed and when. The new ASAI guidelines aim to address these concerns and develop a uniform set of standards applicable to both companies and the bloggers who deliver the marketing communications.
As the independent self-regulatory body committed, in the public interest, to promoting the highest standards of marketing communications in Ireland, the ASAI aims to lead the way in ensuring all marketing communications are legal, decent, honest and truthful, inclusive of online influencer marketing.
As part of the ASAI’s ongoing Monitoring Service, the organisation has also begun monitoring blogs and online channels including social media. Furthermore the ASAI has also actively engaged with a number of bloggers to communicate the fact that the ASAI Code is applicable to all marketing and that all marketing communications must be declared. Feedback to date has been extremely positive as the ASAI aims to work with advertisers in the best interest of consumers, rather than against them.”
The days of company’s being able to hide, lie to, cheat and deceive consumers are greatly numbered. The ASAI, while financed by the advertising industry itself (go figure), aims to keep all marketing attempts honest, legal, truthful, and decent.
Look Alive! Facebook Has Made Changes That You Should Be taking Full Advantage Of!
SURPRISE! Facebook has done it again!
In a bid to keep the platform relevant and most useful for your business and for its users, Facebook have recently made changes to reflect how its users are reacting to and engaging with posts
There are a few obvious changes in the last week or two that you may have noticed and some that you might not yet be aware of. Never fear – that’s why we’re here – to keep you up to date with all the latest goings on in Social Media land.
Before on the left, After on the Right
Firstly Changes to the page layout
You may have also noticed that there have been a number of changes to the profile page layout of your business pages.
The profile picture has been moved to the left of the screen, making your cover shot bigger and more visible. Be sure to have a look at your cover shot and check that the design and layout still look right after this move. You now have more precious space to play with! Call your superlative Graphic Designer (Ahem, that would be us!) to design a cover shot for your business today!
Your Call to Action button such as the ‘Message’ or Call Us’ or ‘Watch Video’ or ‘Shop Now’ buttons are now much bigger and are located to the bottom right of the cover shot. Make sure you are happy with that Call to Action button and that it is the most useful Call To Action for your business.
Your page navigation is now located to the left of the cover shot, below the profile picture, meaning your like button is now more visible and less crowded than before! Score!
Reviews, Maps, Videos and Images are now all much more visible in a completely new column to the right hand side of your timeline. Again, have a good look at this precious real estate and be sure you are making the most of it!
(PS, if you like this article…and we know you do!..please hit the share button below. Go on, share the love!)
Secondly the changes to the algorithm and what they mean for your business:
Facebook have conducted their research and found that;
Facebook users are more inclined to share text only based posts written by their friends, but not so inclined to share text only posts/updates written by business pages. If we think about that, it makes sense. Consumers are savvy and know when they are being marketed to. They will, however, react to a great image, a useful video or a handy infographic, when posted by a business.
So what does that mean for your business? Well, Facebook have decided to pull back from text only posts on business pages, meaning you will get less reach and therefore less traffic from text only posts.
The Solution? Simple, get funky with images, videos and really useful graphics and avoid text only, self-promoting posts. Try to offer something useful and engaging to your audience when posting.Facebook, however, did go on to pinpoint that switching to a more media/link-orientedstatus update will definitely make up for the loss.
You say what now? Well, simply put, if you are posting a status update and you wish to add a link to your post, you should now use the sharing tool directly from the website or article that you wish to share and this will get more traction in your posts than simply embedding a link/pasting a link into your post!
What does this mean for your business?
It means get busy asking people to share your blog articles, your content and your videos directly from your website and you’ll see the benefits!
Well, that’s all folks – your handy social media update…just cause we love ya!
Don’t forget to share the love and post this article to your Facebook page using the Facebook share button directly below this article
You know when you browse a website, you surf the net, you buy something online or just generally interact with websites? Well, have you ever wondered what happens to your personal data? Or how is it that marketers always know exactly which products you have been looking at and which ads to send your way?
Well, that is all done through … The Magic of Google Analytics.
Google Analytics is a Google product that essentially allows businesses to look at your interaction with their website and to check out how much time visitors spent on their sites, which pages they looked at, which products they browsed before eventually whipping out that credit card and making a purchase!
In the past, the communications between those businesses’ websites and Google Analytics was not always secure. Sites using HTTPS did benefit from secure (encrypted) communication between their website and Google Analytics, but those sites using HTTP did not and so personal data was not always secure.
However, that all changed last Wednesday when Google announced that they will now be securing all traffic communication of websites using Google Analytics, whether the website is HTTPS or not.
Google announced that “…with the increase in privacy related concerns we have made the decision to secure all communication to and from Google Analytics, protecting our clients, our client’s end users, and the broader internet”
So, What Does This Mean For You?
Well, for you, the end user (i.e. when you are browsing a website yourself) you can breath easy knowing that the data that is collected when you browse or interact with any website, either HTTP or HTTPS, is now encrypted and much more secure.
Essentially the inteweb is safer!
What Does This Mean If You Are A Business With A Website?
For you the business owner, this means two things:
You can now tell your customers that their data is even more secure! Yay! Bonus!
There is a downside, however for websites with SSL’s. Encrypted traffic is ever so slightly slower than unencrypted traffic and so you may see a slight increase in bounce rate – ie people not patient enough to wait an extra second before they leave your site! Did you really want them there anyway we ask you?
That’s about it. We hope you found this little explainer blog useful.
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