Facebook Business Pages Changes 2016, What you Need to Know

Look Alive! Facebook Has Made Changes That You Should Be taking Full Advantage Of!

SURPRISE! Facebook has done it again!

In a bid to keep the platform relevant and most useful for your business and for its users, Facebook have recently made changes to reflect how its users are reacting to and engaging with posts

There are a few obvious changes in the last week or two that you may have noticed and some that you might not yet be aware of.  Never fear – that’s why we’re here – to keep you up to date with all the latest goings on in Social Media land.

Before on the left, After on the Right

Firstly Changes to the page layout

You may have also noticed that there have been a number of changes to the profile page layout of your business pages.

    • The profile picture has been moved to the left of the screen, making your cover shot bigger and more visible. Be sure to have a look at your cover shot and check that the design and layout still look right after this move. You now have more precious space to play with! Call your superlative Graphic Designer (Ahem, that would be us!) to design a cover shot for your business today!

 

    • Your Call to Action button such as the ‘Message’ or Call Us’ or ‘Watch Video’ or ‘Shop Now’ buttons are now much bigger and are located to the bottom right of the cover shot. Make sure you are happy with that Call to Action button and that it is the most useful Call To Action for your business.

 

    • Your page navigation is now located to the left of the cover shot, below the profile picture, meaning your like button is now more visible and less crowded than before! Score!

 

    • Reviews, Maps, Videos and Images are now all much more visible in a completely new column to the right hand side of your timeline. Again, have a good look at this precious real estate and be sure you are making the most of it!

(PS, if you like this article…and we know you do!..please hit the share button below. Go on, share the love!)

 

Secondly the changes to the algorithm and what they mean for your business:

Facebook have conducted their research and found that;

Facebook users are more inclined to share text only based posts written by their friends, but not so inclined to share text only posts/updates written by business pages. If we think about that, it makes sense. Consumers are savvy and know when they are being marketed to. They will, however, react to a great image, a useful video or a handy infographic, when posted by a business.

    • So what does that mean for your business?
      Well, Facebook have decided to pull back from text only posts on business pages, meaning you will get less reach and therefore less traffic from text only posts.

 

    • The Solution?
      Simple, get funky with images, videos and really useful graphics and avoid text only, self-promoting posts. Try to offer something useful and engaging to your audience when posting.Facebook, however, did go on to pinpoint that switching to a more media/link-orientedstatus update will definitely make up for the loss.

 

    • You say what now?
      Well, simply put, if you are posting a status update and you wish to add a link to your post, you should now use the sharing tool directly from the website or article that you wish to share and this will get more traction in your posts than simply embedding a link/pasting a link into your post!

 

    • What does this mean for your business?
      It means get busy asking people to share your blog articles, your content and your videos directly from your website and you’ll see the benefits!

 

Well, that’s all folks – your handy social media update…just cause we love ya!

 

Don’t forget to share the love and post this article to your Facebook page using the Facebook share button directly below this article 

caroline-hurley-joins-graphedia

Time for another fanfare, drumroll and more party poppers!

We’re delighted to announce we are now bringing a whole new level of service to our super-fabulous customers. An AWESOME, full service, all the bells and whistles marketing service!

And to deliver this service, we welcome to the team our superlative new Market Manager – Caroline Hurley!

Phew! It’s been a big week! New Website Launch and now a BRAND NEW MARKETING SERVICE!

With the introduction of this new ‘sh*t-hot’ marketing service we will now, not only design amazing, superlative websites, apps, video and graphics, but we can also help you get your message out to all of your customers in a creative, fun, quirky and memorable way.

We do this through the magic of Social Media, Blogging, TV, Radio, Print, Graphics, Websites, Apps, Video….…..you get the idea! Whatever you need, it’s now all under one roof!

We can even arrange full brand consultation to help you figure out exactly what you want your brand to say about you and how you want to design the look and feel of ALL of your communications with your customers.

  • Need Creative Content? That’s Us!
  • Need Digital Marketing? Thats Us!
  • Need an ad campaign? That’s Us Too!
  • Need a whole new re-brand? Yup, you guessed it..we be those people!
  • We’re upping our game big style!

To offer this service, we’ve brought a new team member into the fold.  Check out the new marketing tab above

caroline_hurley-marketing-managerIntroducing Caroline Hurley – our new Marketing Manager.

Caroline has over 15 years experience in the marketing game and has worked with some of the world’s coolest, funkiest brands like Formula 1, Grey Goose Vodka and The Tamworth Country Music Festival. She has also worked one on one with Irish SMEs to help them build their brands and create quirky, creative and compelling ad campaigns for TV, Radio, Print and Online. She’s also a bit of a whizz with social media, blogging and content writing too! BOOM, marketing problems solving themselves all over the place!

So, for all your marketing, creative and design needs..who you gonna call????

analytics

(The Interwebs Just Got Safer!!)

You know when you browse a website, you surf the net, you buy something online or just generally interact with websites? Well, have you ever wondered what happens to your personal data? Or how is it that marketers always know exactly which products you have been looking at and which ads to send your way?

Well, that is all done through … The Magic of Google Analytics.

Google Analytics is a Google product that essentially allows businesses to look at your interaction with their website and to check out how much time visitors spent on their sites, which pages they looked at, which products they browsed before eventually whipping out that credit card and making a purchase!

In the past, the communications between those businesses’ websites and Google Analytics was not always secure. Sites using HTTPS did benefit from secure (encrypted) communication between their website and Google Analytics, but those sites using HTTP did not and so personal data was not always secure.

Big Changes

However, that all changed last Wednesday when Google announced that they will now be securing all traffic communication of websites using Google Analytics, whether the website is HTTPS or not.

Google announced that “…with the increase in privacy related concerns we have made the decision to secure all communication to and from Google Analytics, protecting our clients, our client’s end users, and the broader internet”

So, What Does This Mean For You?

Well, for you, the end user (i.e. when you are browsing a website yourself) you can breath easy knowing that the data that is collected when you browse or interact with any website, either HTTP or HTTPS, is now encrypted and much more secure.

Essentially the inteweb is safer!

What Does This Mean If You Are A Business With A Website?

For you the business owner, this means two things:

  1. You can now tell your customers that their data is even more secure! Yay! Bonus!
  2. There is a downside, however for websites with SSL’s. Encrypted traffic is ever so slightly slower than unencrypted traffic and so you may see a slight increase in bounce rate – ie people not patient enough to wait an extra second before they leave your site! Did you really want them there anyway we ask you?

That’s about it.  We hope you found this little explainer blog useful.