Graphedia Achieve Google Partner Status for 6 years in a row

 

Graphedia are very proud to have achieved Google Partner Status for Google AdWords for Search ads, Display Ads, Shopping Ads, Mobile Ads & Video

Google Partner Status means we are recognized for:

  1. Maximizing campaign success for our clients
  2. Driving client growth by maintaining clients’ campaigns
  3. Demonstrating Google Ads skills and expertise with certifications.


What Is a Google Partner?

Google Partners are agencies that manage multiple Google Ads accounts for other companies and have passed the minimum requirements needed to be awarded a Google Partner status. Once you pass all the requirements, you are awarded a Google Partner badge which we can then showcase to clients to prove that you have expert knowledge in Google Ads. With a Google Partner status, we get access to a range of resources and support to help you grow and manage your ad accounts.

 

Niall Reck the owner of Graphedia says “It is great for our company, we are absolutely thrilled with the partner status. We strive to keep moving forward and to give our customers the best and latest services. It really shows the hard work we here at Graphedia put into achieving results for our customers.”

So if you need help with your AdWord Campaign don’t hesitate to contact us

Consumer insights for Google Search Phrases

 

See a list of top keyphrases that you may find interesting and apply to your own business.  Are you using any of the types of phrases below in your blogs, content and meta data?

What people are searching

Early gift shopping

YoY searches for “best christmas” have grown  30%
Ex: best christmas gifts 2021, best christmas movies, best christmas markets in europe, best christmas songs

WoW searches for “christmas gift ideas” have grown 30%
Ex: christmas gift ideas for her, christmas gift ideas for him, christmas gift ideas for kids

YoY searches for “christmas markets” have grown  300%
Ex: christmas markets 2021 uk, best christmas markets in europe, christmas markets

YoY searches for “gift shops near me” have grown  60%
Ex: best gift shops near me, customized gift shops near me, unique gift shops near me

Source: Year over Year – Google Data, Global English, Aug 31, 2021–Oct 29, 2021 vs Aug 31, 2020–Oct 29, 2020

Holiday shoppers plan to take full advantage of retailers’ omnichannel options, which is likely to boost ecommerce sales 13% over last year

On average, 63% of holiday shoppers surveyed across select countries would like to receive communication about the holidays from retailers and/or brands in November, up from 31% who like to receive holiday communication in October.

Source: Google-commissioned Ipsos COVID-19 tracker, AU, BR, CA, CN, DE, ES, FR, IN, IT, JP, MX, RU, KR, UK, US, ZA, “~n=300-830 online consumers 18+ per market who will shop for the holiday season,” Oct 21–24, 2021

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Holiday travel

YoY searches for “best place to stay” have grown  60%
Ex: best place to stay in goa, best place to stay in paris, best place to stay in hawaii, best place to stay in dubai

YoY searches for “best places to travel in” have grown 100%
Ex: best places to travel in december, best places to travel in november, best places to travel in january, best places to travel in february

YoY searches for “last minute hotel deals” have grown  70%
Ex: last minute hotel deals london, last minute hotel deals near me, secret last minute hotel deals

YoY searches for “travel rules” have grown 600%
Ex: travel rules, travel rules uk, new travel rules

On average, 62% of holiday shoppers surveyed across select countries say they will browse for gift ideas online – not in store.

On average, 57% of holiday shoppers surveyed across select countries say they will confirm online that an item is in stock before going to buy it.

Source: Year over Year – Google Data, Global English, Aug 31, 2021–Oct 29, 2021 vs Aug 31, 2020–Oct 29, 2020

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Niall Reck Digital Designer - Merry Christmas

Food for thought

Salesforce research found retailers that offered curbside, drive-thru and in-store pickup options saw their sales increase by 54% YoY in the five days leading up to Christmas 2020, compared with 34% for retailers that did not offer those options.

Source: CNBC, US, “Salesforce projects retailers will pay $223 billion extra for goods in the second half,” Jul 20, 2021

Salesforce predicts that online sales will continue to grow – up to 10% in the US and 7% around the globe. In other words, between November and December, online shoppers will spend $259B in the US and $1.2T globally.

Source: Salesforce, Global, “Extra holiday insight thanks to data from over 1 billion global shoppers,” Oct 1, 2021

Mobile commerce – the fastest-growing ecommerce channel – is expected to increase 18.8% to $97.15B during the holiday season, with most of that activity flowing through apps

Source: Google-commissioned Ipsos COVID-19 tracker, AU, BR, CA, CN, DE, ES, FR, IN, IT, JP, MX, RU, KR, UK, US, ZA, “~n=300-830 online consumers 18+ per market who will shop for the holiday season,” Oct 21–24, 2021

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Graphedia Scoops Top Google Award – 2017 EMEA Mobile Ads Certification Challenge Award

 

Graphedia is proud to announce we’ve just won a top award from Google. Graphedia are certified Google Partners, as a digital agency we have been recognised as a Winner of the 2017 EMEA Mobile Ads Certification Challenge.

One of the Top Average Highest Scores in Ireland

Niall Reck attained the top mark.  Google Partners like Graphedia are focusing their efforts towards grasping the rapid advancement of mobile-centric digital advertising.

2017 EMEA mobile Ads Certification Challenge WinnerThe award recognises that Graphedia reached one of the top 10 highest average scores in the mobile ads certification challenge in Ireland. Graphedia took the Google Partners Mobile Ads Certification Challenge June 2017 and excelled in the results, demonstrating our expertise in optimising digital strategies across multiple devices.  Full details of this here

As Google notes, passing the exam is meant to show that you have “a demonstrated ability to build and optimize high-quality sites, and allows you to promote yourself as a Google accredited mobile site developer.”

Niall Reck from Graphedia said “We are thrilled with the recognition and shows the hard work and dedication the team here put into creating superlative mobile friendly websites for our customers.”

 

Continuing from our success at being awarded Google AdWords Partners for AdWords Search Ads last year, Graphedia have been certified AdWords Mobile specialists under the Google Partner Programme showing

Our new specialization recognizes that Graphedia has demonstrated expertise and sustained client performance in mobile advertising.

The Google AdWords certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords. An AdWords certification allows Google to recognize Graphedia as an expert in online advertising.

 

Achieving Partner status means that we have demonstrated AdWords skill and expertise, met AdWords spend requirements and delivered agency and client revenue growth.

Our profile can be viewed https://www.google.com/partners/#a_profile;idtf=8464777227;

We now are credited with having the partner badge on our website showing that Google recognizes our agency as an AdWords certified partner.

So if you need help with your AdWord Campaign don’t hesitate to contact us

 

You have just done a search on google for your name, and look there is a competitor paying for top position for your name.  A.K.A: They are being parasites (or maybe they don’t know this is happening). Following are some tips to let you know your rights.

A competitor bidding on your company’s name as a search term is frustrating, but it is entirely acceptable by Google.

What can you do if your competitor’s Google ad appears whenever a customer does a Google search for your company’s name?

It depends on the situation. Are they paying for bids using your name as a search term for their ad, or are they paying for your name AND using your business name in their ad?  These are two very different things and clarifying which they’re doing will show you what you can do to rectify the situation.

If your competitor is not actually using your name in an ad, but is only bidding on a search term using your name, Google will do nothing. Google’s position is stated on the AdWords website. It reads, “Google will not investigate or restrict the use of trademark terms in keywords, even if a trademark complaint is received.” However, if your company’s name is trademarked, and your competitor is using it in their actual advertising, there are things you can do to rectify the situation.

 

What can you do if they are using your name in their ad?

The first thing you can do is to complete a complaint form with Google, at this link:

https://services.google.com/inquiry/aw_tmcomplaint?hl=en-GB

Google are very responsive and will deal with your issue very quickly.

Before you do that, however, make sure you have a valid case to file a complaint. You’ll want to read through the rest of this article, and then take a look at Google’s trademark policies at this link:

https://support.google.com/adwordspolicy/answer/6118

 

Paying for your Name / Keyword

Competitors are allowed to bid on your company’s name and/or brand, but they shouldn’t be using it in their ad copy, pretending to be you. The only time they can use it is when they are a reseller of your services or goods.  This is called “pawning off” (to get rid of or pass off, usually by deception) and is a parasitic thing to do. In this case, you can submit a complaint to Google (they will sort it out very quickly) or you can take legal action (not so quick, but pawning off is a serious issue, so you may want to take more decisive action).

In some cases, your competitor may not aware they are doing it. This can happen if they have “broad match” switched on in their ad campaign. For example, if your company’s name ends with a generic word, like solicitor or gardener, it simply means they are paying for anything with the word solicitor or gardener in it (like Graphedia Solicitors). They are probably just paying for everything containing the word, solicitor. They are probably not aware they are doing it, unless they check all searched words in their adwords account. Most companies don’t know all the ins and outs of AdWords. In this case, a courtesy email asking them to add your name as a negative keyphrase would stop this from happening.

On the other hand, if they are paying for your business name, and your name is quite unique, like Graphedia, for example, then, you are most likely dealing with a parasite. Your competitor is looking to take business from you. This happens to many and, yes, it has happened to us.  It doesn’t just happen to big businesses either. It happens to small business owners, as well. In an odd way, it’s kind of a compliment. It means your competitor sees you as a threat. Should you be honoured? Not really. It took hard word to get where you are!

 

When you are dealing with a parasite, there are four things you can do to halt their actions.

  1. Send a letter or make a phone call
  2. Pay for your own name on Google
  3. Pay for their name
  4. Start a war

Now, wait just a minute. There is no need to jump to number four just yet. We want to avoid starting a war right away, no need to go Al Capone on them! (Enjoy video below please note they use bad language :)) but keep reading below

 

1. Send a letter or make a phone call
This should be your first option. Either telephone them or send a letter asking if they are aware of what they are doing. This is always the best approach, but it isn’t always done. Why would you do this? They obviously know what they are doing. It’s called professional courtesy and is a good place to start.

2. Pay for your own name on Google
Unfortunately, to stop it instantly you should start bidding on your own name, because it is your name, after all, and your website references your name. You will have a higher quality score and, in turn, not have to pay as much as your competitor for the word.  We have done it ourselves, and have put some entertaining ads there.

3. Pay for their name
You can approach this tit-for-tat, but, to be honest. I really see it only causing a higher bounce rate in your analytics. If someone is looking for you they will normally jump out of a site that doesn’t have your branding on it. On the other hand, however, some marketers might recommend you should be doing this. To be honest, the logic behind this trend seems sound. After all, if someone is typing in a competitor’s business name, they are interested in what your competitor has to offer, right? That means they are probably interested in what you have to offer, as well. While we’re not necessarily advising you to sink to the pathetic depths your competitor did when purchasing your name, we’re also not telling you NOT to. That’s more an ethical issue than a marketing issue. And by “ethical,” we mean, if you don’t use their name as a search term, you can claim to be taking the moral high ground to anyone who asks–or those who don’t ask, but you just happen to tell!

4. Start a war

One serious downside to bidding on a competitor’s brand name is that you are basically starting a war. They and/or you are openly inviting your competition to bid on their and/or your brand name to start poaching some of your potential sales. While bidding on their brand name will make it more expensive for them to bid on their own name, the same thing applies the other way around. Their bidding on your brand name makes it more expensive for you to convert on your own brand. We know of one funny story where two advertisig agencies were going at it with each other for a while. It even got to the stage where one of the companies created an adult orientated site based around the other company name, so when you searched for “so and so”, you got “ooh la la”.  As funny as this sounds, it ended up messy and the two companies reverted to option one, making a phone call to each other.

If this has happened to you, hopefully this article helps. It’s a good idea to do a regular search of your business and domain names on Google every now and then. You might be surprised to see who is paying for your name.

Costs for advertising on google can be as little as 10 cent per click

If this article was of any benefit to you, please let us know, we would be interested in your feedback.

Niall is co-founder and director of Graphedia.

A digital designer since 1996, Niall is zealous about helping companies grow. He does this with his team at Graphedia by creating superlative websites, intuitive apps and stunning digital assets. Niall founded Graphedia 22 years ago with a guiding belief that his clients’ success would be his company’s success. All these years later, that has proven to be true. Niall believes that focusing on providing exceptional customer service is what leads to mutual benefits.

Niall is an authorised Google partner. If you would like a consultation, please do not hesitate to contact us today.

Niall Reck MBA Graphedia

 

Some top tips to help you promote your business Online for the lovers out there

Do you Know Shoppers are surfing for cards, chocolates, flowers and jewellery for their loved ones.
Don’t forget to check what is trending among hotel breaks and candlelit meals.

Searches for romantic gifts soar by 427% in February as people get ready for valentines day

Source Google

 

Think about it

What do we all order, Flowers, cards, gifts and Chocolates.  Some of those lucky couples even go out for a meal (romantic meal for two, maybe an expensive meal for two) in a location close to home and the luckier ones get to stay over night in a “5 Star Hotel”, or “Luxury Hotel” in a location not so close to home. Is your business targeting any of these Key Phrases, enticing couples to your store, or your town or your country.

 

What would you type in to find your service.

Think what would a man type in to google lying off on the sofa and maybe 1 or 2 nights before Valentines (possibly on the day) searching on his mobile phone last minute.

Then Think what a woman would type in 1 week before valentines (it is true, women are better prepared at these things )

 

Top Tips for AdWords for this month

Keep Budget uncapped and increase mobile bid adjustments by at least 30% between 5pm and 10pm.

As we are authorised PPC Google Adwords Partners , Sign up for a new Google AdWord campaigns Contact us today

 

If you are looking for Gift Ideas, we have put together a few sites that might help

Flowers

Dining Out

Gift Ideas

 

 

 

 

Graphedia have been awarded Partner status with google on their expertise with Google Adwords.  The Google AdWords certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords. An AdWords certification allows Google to recognize Graphedia as an expert in online advertising.

Achieving Partner status means that we have demonstrated AdWords skill and expertise, met AdWords spend requirements and delivered agency and client revenue growth.

Our profile can be viewed https://www.google.com/partners/#a_profile;idtf=8464777227;

Niall is clearly happy with partnership :)We now are credited with having the partner badge on our website showing that Google recognizes our agency as an AdWords certified partner.

Niall Reck the owner of Graphedia says “It is great for our company, we are absolutely thrilled with the partner status, we strive to moving forward and giving our customers the best and latest service, it shows the hard work we here at graphedia put into achieving results for our customers.”

 

So if you need help with your AdWord Campaign don’t hesitate to contact us

8 Awesome Tips For Entrepreneurs to Keep You Movin’ This Week!

 

For most of us in business, entrepreneurship could be defined like this:  “I don’t have a 9-5. I have a when I open my eyes to when I close my eyes”…

Or like this…

“I am the maker of my products & services, the marketer, the accountant, the head of HR, the tax guy and the lunch lady!”

Running your own business ain’t for the faint hearted, that’s for sure. It takes graft, determination, business smarts, stubbornness and definitely a little madness!

There are, however, some awesome pearls of wisdom that have been passed down by the entrepreneurial greats along the way. And taking heed of those pearly words, could just make that path a little less crazy and complicated!

Here are some words from the greats to keep us motivated this week…..Gather round entrepreneurs!

Steve Jobs: “Have the courage to follow your heart and intuition. They somehow know what you truly want to become”

Richard Branson: “If someone offers you a great opportunity and you’re not sure you can do it, say yes – then learn how to do it later”

James Dyson: “While Developing my vacuum, I went through 5126 failed prototypes and my life’s savings over 15 years. But the 5127th prototype worked, and the Dyson brand became the best-selling bagless vacuum brand in the United States”

Henry Ford: “When everything seems to be going against you, remember that the airplane takes off against the wind, not with it.”

Timothy Ferriss: “Focus on being productive, instead of busy”

Yoda: “Do or do not. There is no try!” …(Yes, yes, we know Yoda is technically not an entrepreneur but he is one of the greats, so he had to make an appearance in our opinion!)

Mark Zuckerberg: “If you just work on stuff that you like and you’re passionate about, you don’t have to have a master plan with how things will play out.”

Bill Gates: “The first rule of any technology applied in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency”

 

Well, we feel inspired – we hope you do too!

google-adwordsAnd we also wanted to add our own note on the great Bill Gate’s words on automation. You see, at Graphedia, getting our clients more online leads and sales is our business and let’s just say that business is gooooood! 😉

We believe that if you are following the sage advice above and you are working on something you are passionate about, you have a great product or service and an efficient business, then automation of your business is a step that can take your business to the next level and beyond.

What do we mean by automation? Well, its simple really, we mean driving warm/interested leads to your website and turning those leads into sales for your business through the use of online sales funnels, SEO, paid traffic and more.

…Essentially making sales while you sleep!!

If you would like to chat to us about automating your business and making more sales online while you sleep (!) then, why not give us a shout today.

P.S. We have a great summer offer running right now – sign up to 6 months of Google Adwords with us and receive a FREE €90 google adwords voucher! (We’re nice like that!!) Grab ‘em while they last.

Adwords-Free-Voucher-Google-Partners-Gameon