Continuing from our success at being awarded Google AdWords Partners for AdWords Search Ads last year, Graphedia have been certified AdWords Mobile specialists under the Google Partner Programme showing

Our new specialization recognizes that Graphedia has demonstrated expertise and sustained client performance in mobile advertising.

The Google AdWords certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords. An AdWords certification allows Google to recognize Graphedia as an expert in online advertising.

 

Achieving Partner status means that we have demonstrated AdWords skill and expertise, met AdWords spend requirements and delivered agency and client revenue growth.

Our profile can be viewed https://www.google.com/partners/#a_profile;idtf=8464777227;

We now are credited with having the partner badge on our website showing that Google recognizes our agency as an AdWords certified partner.

So if you need help with your AdWord Campaign don’t hesitate to contact us

 

All of us here at Graphedia are conscious of security when it comes to using the Internet. They say that practice makes perfect, and we completely agree. That is why we are constantly improving on our techniques to practices to be bets at what we do. That’s how we can spot a dodgy site from a mile away. Yet, we understand that some of our customers and even our customer’s customers may not have the time to keep up with all the security changes that are going on.

We are not the only company who think this way, Google are also very proactive in protecting their customers from threats on the Internet. One of their latest protection ideas revolve around their web browser – Google Chrome. Beginning January 31st, they are making some subtle changes to the way Chrome recognises websites and how secure they are.

 

What Is An SSL?

SSL stands for “secure sockets layer” and is a form of security for sites that handle sensitive information such as customer names, phone numbers, addresses and credit card numbers. It creates a secure connection between a customer’s web browser and the server of the company they’re interacting with. Here’s an example. Let’s say you need to talk to your friend about some personal conflicts going on within your life. Would you rather talk to them in public where you run the risk of people overhearing you or would you rather have your conversation in private? An SSL gives the company and the customer the ability to communication and share information, in private.

 

What Changes Are Going To Be Made To Chrome?

On current versions of Chrome, when you visit a website without an SSL certificate you will see a very discrete exclamation mark beside the website address (picture below).

Current version of Chrome

This is not overly obvious to the end user, but changes being rolled out in version 56 are a little more obvious. As you can see from the below picture, the basic exclamation mark has morphed into a more obvious “Not Secure” message.

Proposed Version 56 of Chrome

Google are not stopping there, in future versions, they plan on making more changes to Chrome. One of those changes will see the new “Non Secure” message being made even more prominent by making it a bright red font to grab your attention.

Full warning in red font is planned for future upgrades

Will This Have Any Implications For My Website?

Yes, I’m afraid so – it will have implications for all websites that do not have an SSL certificate (only when users are using Google Chrome 56+). While your sites will continue to function normally, your users will see these security notices in their browser. Some users may choose to ignore them, but the fact of the matter is, everyone is concerned about security. This means that as time goes by, users will start to get uneasy when visiting your site and eventually avoid your site altogether.

 

Are There Any Major Benefits To Having An SSL Certificate?

Loads – absolutely loads.

  • End to End encryption
  • Prevents eavesdropping on user data (ISP’s, Not Nice Governments etc.)
  • Prevents man in the middle attacks and phishing attacks.
  • Should always be used when accepting credit cards.
  • Improves your SEO rankings in Google.
  • Improves customer trust.

 

Is There Anything I Can Do?

There sure is, but it will involve the obvious – purchasing an SSL certificate for your website.

Contact Niall here in Graphedia and he will fill you in on how to go about getting one for your website.

 

Source: Google Security Blog

Other Links of Interest

 

Graphedia have been awarded Partner status with google on their expertise with Google Adwords.  The Google AdWords certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords. An AdWords certification allows Google to recognize Graphedia as an expert in online advertising.

Achieving Partner status means that we have demonstrated AdWords skill and expertise, met AdWords spend requirements and delivered agency and client revenue growth.

Our profile can be viewed https://www.google.com/partners/#a_profile;idtf=8464777227;

Niall is clearly happy with partnership :)We now are credited with having the partner badge on our website showing that Google recognizes our agency as an AdWords certified partner.

Niall Reck the owner of Graphedia says “It is great for our company, we are absolutely thrilled with the partner status, we strive to moving forward and giving our customers the best and latest service, it shows the hard work we here at graphedia put into achieving results for our customers.”

 

So if you need help with your AdWord Campaign don’t hesitate to contact us

To get 10,000 Irish businesses online for the first time and to get a further 2,000 Irish SMEs trading online over a period of two years, the Government have introduced a “trade-onlinevoucher scheme as part of the National Digital Strategy.

This allows businesses to secure funding for 50% of their projects spend, up to a maximum reclaim of €2,500.

We have hundreds of customers selling online throughout Ireland and we would look forward to working with you too.  If you have any questions please do not hesitate to contact Us.

What the vouchers can be used for:

  • Development or upgrade of an e-commerce website
  • Implementing Online payments or booking systems
  • Purchase of Internet related software
  • Purchase of online advertising
  • Developing an app (or multiplatform webpages ?)
  • Implementing a digital marketing strategy i.e. Social media marketing
  • Consultation with ICT experts for early stage adopters of online strategy
  • Training/ skills development specifically to establish and manage an on-line trading
  • Activity

trade-online-voucher-scheme2

What the vouchers cannot be used for:

  • Businesses that are not already trading
  • Development of brochure websites
  • Purchase of non-internet related software
  • Anything other than online trading related activity

The vouchers are targeted at businesses with the following profile:

  • No online presence or companies seeking to improve their online presence
  • < than 10 employees
  • < turnover of €2m per annum