Unleashing the Power of Digitisation

 

In the fast-paced landscape of today’s business world, the embrace of technology has become synonymous with progress and efficiency. A recent article “Irish manufacturers warn of further cost increases as hiring is forecast to slow sharply” in the Sunday Business Post by Lorcan Allen  sheds light on the evolving trends in corporate strategies, revealing a notable surge in the importance of digitisation.

As companies gear up for the future with investments in Artificial Intelligence (AI) and robotics, a staggering 70% have identified digitisation as a top priority. This article explores the pivotal role of digitisation in the business realm, focusing on the potential benefits for small to medium-sized enterprises (SMEs) and how dedicated digitisation services can be a game-changer.

 

Digitisation: The Landscape of Change

With 29% of companies planning increased investments in Research and Development (R&D) in the short term, it is evident that the business world is undergoing a profound transformation. The surge in technological advancements, especially in AI and robotics, has sparked a paradigm shift in corporate strategies. In response to this, a whopping 70% of companies recognise the urgency of embracing digitalisation as a cornerstone of their future success.

 

The Irish Perspective

In the context of Ireland, the article highlights a significant trend, with 68% of surveyed businesses planning to initiate digitisation initiatives within the next 1 to 2 years. This surge indicates a collective understanding among Irish businesses of the need to adapt to the rapidly changing technological landscape. As companies across various sectors prepare to embark on their digitisation journeys, the focus remains on leveraging technology to enhance work practices and increase overall efficiency.

 

Digitisation is the Driving Force: Improving Work Practices and Efficiency

A staggering 88% of surveyed businesses expressed that their primary motivation for embracing digitisation was to improve work practices and increase efficiency. This underscores the transformative potential of digitisation in streamlining operations, reducing manual processes, and enabling employees to focus on high-value tasks. The pursuit of efficiency is a driving force that can catapult businesses into a new era of productivity.

 

Empowering Small to Medium Businesses through Digitisation Services with Graphedia

For small to medium-sized enterprises (SMEs), the prospect of digitisation might seem daunting, but it holds immense promise. With dedicated digitisation services from Graphedia, these businesses can navigate the complexities of digital transformation with ease. Graphedia, as an experienced digitisation partner, has successfully assisted businesses, in a wide variety of sectors in enhancing their operational efficiency and embracing the benefits of digitisation.

Embracing digital transformation, which can be slow and challenging to materialise, but is essential for all companies. Allow Graphedia to assist in creating your digital services with seamless experiences, turning this vision into a rewarding reality.

As the business landscape evolves, embracing digitisation is no longer a choice but a necessity. The insights from the Sunday Business Post article underscore the growing importance of digital transformation, with a majority of businesses recognising its potential impact on work practices and efficiency. For small to medium businesses, the journey toward digitisation presents both challenges and opportunities. By capitalising on dedicated digitisation services from Graphedia, businesses can not only adapt to the changing times but also thrive in an era defined by innovation and technological prowess.

Contact us today to embark on your digitisation journey!

Remember work smarter not harder, drive digital transformation, business innovation, and company success!

Niall Reck has extensive experience in the realm of digital design and transformation, he is the driving force behind our success in helping companies harness the power of digitisation. With a keen eye for innovation and a deep understanding of cutting-edge digital technologies, Niall brings a wealth of knowledge and his expertise has been instrumental in shaping our Digitisation Service, ensuring that it aligns perfectly with the unique needs and challenges of businesses seeking to streamline their operations.
Niall Reck

Give your business a ‘workout’, and see how Graphedia can help you take the ‘work out’ of your processes with digitisation!

Consumer insights for Google Search Phrases

 

See a list of top keyphrases that you may find interesting and apply to your own business.  Are you using any of the types of phrases below in your blogs, content and meta data?

What people are searching

Early gift shopping

YoY searches for “best christmas” have grown  30%
Ex: best christmas gifts 2021, best christmas movies, best christmas markets in europe, best christmas songs

WoW searches for “christmas gift ideas” have grown 30%
Ex: christmas gift ideas for her, christmas gift ideas for him, christmas gift ideas for kids

YoY searches for “christmas markets” have grown  300%
Ex: christmas markets 2021 uk, best christmas markets in europe, christmas markets

YoY searches for “gift shops near me” have grown  60%
Ex: best gift shops near me, customized gift shops near me, unique gift shops near me

Source: Year over Year – Google Data, Global English, Aug 31, 2021–Oct 29, 2021 vs Aug 31, 2020–Oct 29, 2020

Holiday shoppers plan to take full advantage of retailers’ omnichannel options, which is likely to boost ecommerce sales 13% over last year

On average, 63% of holiday shoppers surveyed across select countries would like to receive communication about the holidays from retailers and/or brands in November, up from 31% who like to receive holiday communication in October.

Source: Google-commissioned Ipsos COVID-19 tracker, AU, BR, CA, CN, DE, ES, FR, IN, IT, JP, MX, RU, KR, UK, US, ZA, “~n=300-830 online consumers 18+ per market who will shop for the holiday season,” Oct 21–24, 2021

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Holiday travel

YoY searches for “best place to stay” have grown  60%
Ex: best place to stay in goa, best place to stay in paris, best place to stay in hawaii, best place to stay in dubai

YoY searches for “best places to travel in” have grown 100%
Ex: best places to travel in december, best places to travel in november, best places to travel in january, best places to travel in february

YoY searches for “last minute hotel deals” have grown  70%
Ex: last minute hotel deals london, last minute hotel deals near me, secret last minute hotel deals

YoY searches for “travel rules” have grown 600%
Ex: travel rules, travel rules uk, new travel rules

On average, 62% of holiday shoppers surveyed across select countries say they will browse for gift ideas online – not in store.

On average, 57% of holiday shoppers surveyed across select countries say they will confirm online that an item is in stock before going to buy it.

Source: Year over Year – Google Data, Global English, Aug 31, 2021–Oct 29, 2021 vs Aug 31, 2020–Oct 29, 2020

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Niall Reck Digital Designer - Merry Christmas

Food for thought

Salesforce research found retailers that offered curbside, drive-thru and in-store pickup options saw their sales increase by 54% YoY in the five days leading up to Christmas 2020, compared with 34% for retailers that did not offer those options.

Source: CNBC, US, “Salesforce projects retailers will pay $223 billion extra for goods in the second half,” Jul 20, 2021

Salesforce predicts that online sales will continue to grow – up to 10% in the US and 7% around the globe. In other words, between November and December, online shoppers will spend $259B in the US and $1.2T globally.

Source: Salesforce, Global, “Extra holiday insight thanks to data from over 1 billion global shoppers,” Oct 1, 2021

Mobile commerce – the fastest-growing ecommerce channel – is expected to increase 18.8% to $97.15B during the holiday season, with most of that activity flowing through apps

Source: Google-commissioned Ipsos COVID-19 tracker, AU, BR, CA, CN, DE, ES, FR, IN, IT, JP, MX, RU, KR, UK, US, ZA, “~n=300-830 online consumers 18+ per market who will shop for the holiday season,” Oct 21–24, 2021

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The Minister for Enterprise, Trade & Employment has made regulations to implement the EU “Disclosure Directive”. The Regulations will extend the requirements to the disclosure of a company’s particulars on its letterheads and order forms to electronic communications and websites with effect from 1 April 2007.

Failure to display the requisite information on business letters, electronic communications and websites will constitute a criminal offence subject to a maximum fine of €2,000 and companies should take immediate steps to ensure they are compliant with the Regulations by 1 April 2007.

All Companies in Ireland will have to display their company registration information, on their website and all emails. Companies are required to display the following:
Company Registration Name
Registration Office
Company Registration Number