Knowing exactly who your laser target market is and where they ‘hang out’ will help you to direct your marketing to the right place, saving you hundreds or even thousands in wasted marketing energy
Have you ever created as advertisement and then sent it out to almost everyone, hoping it would gain some traction and then been disappointed with the results? It’s a bit like throwing mud at the walls and hoping something will stick. We’ve all been there.
Identifying your exact laser target market and creating a customer avatar will help your business to really focus its marketing activity.