A well executed brand identity can give your business incredible strength. It is your promise to your customers. It lets them know exactly what they can expect from you each time they deal with you and why you are better than your competitors.
A brand is so much more than just a logo. It is your message, your story, your values, your vision, the look and feel of your website, your ad campaigns, your packaging, your signage, your social media. It is evident in every touch point with your customers.
Think about your customers’ point of view: What do they think about your business? What do they know about you? What do they tell others about you?
Having a strong brand identity in place will help your customers identify with you and determine what they tell others about you.