All of us here at Graphedia are conscious of security when it comes to using the Internet. They say that practice makes perfect, and we completely agree. That is why we are constantly improving on our techniques to practices to be bets at what we do. That’s how we can spot a dodgy site from a mile away. Yet, we understand that some of our customers and even our customer’s customers may not have the time to keep up with all the security changes that are going on.

We are not the only company who think this way, Google are also very proactive in protecting their customers from threats on the Internet. One of their latest protection ideas revolve around their web browser – Google Chrome. Beginning January 31st, they are making some subtle changes to the way Chrome recognises websites and how secure they are.

 

What Is An SSL?

SSL stands for “secure sockets layer” and is a form of security for sites that handle sensitive information such as customer names, phone numbers, addresses and credit card numbers. It creates a secure connection between a customer’s web browser and the server of the company they’re interacting with. Here’s an example. Let’s say you need to talk to your friend about some personal conflicts going on within your life. Would you rather talk to them in public where you run the risk of people overhearing you or would you rather have your conversation in private? An SSL gives the company and the customer the ability to communication and share information, in private.

 

What Changes Are Going To Be Made To Chrome?

On current versions of Chrome, when you visit a website without an SSL certificate you will see a very discrete exclamation mark beside the website address (picture below).

Current version of Chrome

This is not overly obvious to the end user, but changes being rolled out in version 56 are a little more obvious. As you can see from the below picture, the basic exclamation mark has morphed into a more obvious “Not Secure” message.

Proposed Version 56 of Chrome

Google are not stopping there, in future versions, they plan on making more changes to Chrome. One of those changes will see the new “Non Secure” message being made even more prominent by making it a bright red font to grab your attention.

Full warning in red font is planned for future upgrades

Will This Have Any Implications For My Website?

Yes, I’m afraid so – it will have implications for all websites that do not have an SSL certificate (only when users are using Google Chrome 56+). While your sites will continue to function normally, your users will see these security notices in their browser. Some users may choose to ignore them, but the fact of the matter is, everyone is concerned about security. This means that as time goes by, users will start to get uneasy when visiting your site and eventually avoid your site altogether.

 

Are There Any Major Benefits To Having An SSL Certificate?

Loads – absolutely loads.

  • End to End encryption
  • Prevents eavesdropping on user data (ISP’s, Not Nice Governments etc.)
  • Prevents man in the middle attacks and phishing attacks.
  • Should always be used when accepting credit cards.
  • Improves your SEO rankings in Google.
  • Improves customer trust.

 

Is There Anything I Can Do?

There sure is, but it will involve the obvious – purchasing an SSL certificate for your website.

Contact Niall here in Graphedia and he will fill you in on how to go about getting one for your website.

 

Source: Google Security Blog

Other Links of Interest

Look Alive! Facebook Has Made Changes That You Should Be taking Full Advantage Of!

SURPRISE! Facebook has done it again!

In a bid to keep the platform relevant and most useful for your business and for its users, Facebook have recently made changes to reflect how its users are reacting to and engaging with posts

There are a few obvious changes in the last week or two that you may have noticed and some that you might not yet be aware of.  Never fear – that’s why we’re here – to keep you up to date with all the latest goings on in Social Media land.

Before on the left, After on the Right

Firstly Changes to the page layout

You may have also noticed that there have been a number of changes to the profile page layout of your business pages.

    • The profile picture has been moved to the left of the screen, making your cover shot bigger and more visible. Be sure to have a look at your cover shot and check that the design and layout still look right after this move. You now have more precious space to play with! Call your superlative Graphic Designer (Ahem, that would be us!) to design a cover shot for your business today!

 

    • Your Call to Action button such as the ‘Message’ or Call Us’ or ‘Watch Video’ or ‘Shop Now’ buttons are now much bigger and are located to the bottom right of the cover shot. Make sure you are happy with that Call to Action button and that it is the most useful Call To Action for your business.

 

    • Your page navigation is now located to the left of the cover shot, below the profile picture, meaning your like button is now more visible and less crowded than before! Score!

 

    • Reviews, Maps, Videos and Images are now all much more visible in a completely new column to the right hand side of your timeline. Again, have a good look at this precious real estate and be sure you are making the most of it!

(PS, if you like this article…and we know you do!..please hit the share button below. Go on, share the love!)

 

Secondly the changes to the algorithm and what they mean for your business:

Facebook have conducted their research and found that;

Facebook users are more inclined to share text only based posts written by their friends, but not so inclined to share text only posts/updates written by business pages. If we think about that, it makes sense. Consumers are savvy and know when they are being marketed to. They will, however, react to a great image, a useful video or a handy infographic, when posted by a business.

    • So what does that mean for your business?
      Well, Facebook have decided to pull back from text only posts on business pages, meaning you will get less reach and therefore less traffic from text only posts.

 

    • The Solution?
      Simple, get funky with images, videos and really useful graphics and avoid text only, self-promoting posts. Try to offer something useful and engaging to your audience when posting.Facebook, however, did go on to pinpoint that switching to a more media/link-orientedstatus update will definitely make up for the loss.

 

    • You say what now?
      Well, simply put, if you are posting a status update and you wish to add a link to your post, you should now use the sharing tool directly from the website or article that you wish to share and this will get more traction in your posts than simply embedding a link/pasting a link into your post!

 

    • What does this mean for your business?
      It means get busy asking people to share your blog articles, your content and your videos directly from your website and you’ll see the benefits!

 

Well, that’s all folks – your handy social media update…just cause we love ya!

 

Don’t forget to share the love and post this article to your Facebook page using the Facebook share button directly below this article 

Irish Companies now have to add their Company Registration Details on website & Email footer

Is your Irish Web Site Legal

From April 1st 2007, if you are a limited company there are specific details which must be included on your website. These details are the same as the ones you must already legally display on your traditional correspondence such as letterheads and invoices. From April 2007, these legal requirements extend to Irish Websites and E-Mails. Non-compliance can be very costly with a range of fines.

You need to include:

  • The place of registration of the company, the number with which it is registered and the address of its registered office
  • In the case of a company exempt from the obligation to use the word “limited” or “teoranta” as part of its name, the fact that it is a limited company
  • In the case of a company which is being wound up, the fact that it is being wound up
  • If there is reference to the share capital of the company on any page of the website, the reference shall be to the paid-up share capital

These need to be included on the following pages:

  • On the `about us` page as a minimum or on the footer of each page if you prefer, we recommend the footer include at a bare minimum your physical address and contact details
  • In all your email correspondence, so if you don`t already use a footer or signature on your emails this is the time to start!

If you are not a limited company, please don`t forget that the Office of Data Protection requirement is that all websites require a privacy statement if they collect personal information such as an email address on a contact form, or cookies used for web statistics.